360 PERSPECTIVES

How To Connect Silos
and Put Customers First

CRM and DXP for customer-centric experiences

Jan 02, 2020 By Claudia Michon

How to Use CRM as the Foundation for Customer-Centric Digital Experiences

Did you know that 80% of customers say the experience a company provides is as important as its products or services? The good news is digital leaders are investing in better experiences. But where can those leaders find the data required to increase personalization and reduce friction across... Read More

Marketing, Community Cloud, Commerce

Jan 02, 2020 By Joanna Beerman

Retail’s Big Show: 5 Reasons We’re Headed to NRF 2020

It’s 2020. And that means it’s time to bring the future into focus. NRF 2020 is the world’s largest retail conference and expo, and it is filled with futuristic tech to change the way you do business. We will be there and hope you will be, too. After all, the National Retail Federation (NRF) has... Read More

Commerce, Retail

Dec 31, 2019 By Laura Fagan

A Look Into the Future of Customer Experience [ SlideShare ]

In the last 20 years, more than half of Fortune 500 companies have either disappeared, gone bankrupt, or been acquired due to digital disruption. It’s with this landscape in mind that we recently created a new collection of key themes and trends that most inform the experience customers and... Read More

CRM, Customer Experience, Data Management, Digital Transformation, Omni-channel, Personalization, CEO

Dec 30, 2019 By Meredith Sain

How to Build Strong, Personal Relationships for a Remote Team

When you hear the phrase “building team culture” you might envision lively office parties and team lunches, but with geographically-distributed teams and 70% of the world’s workforce working remotely, culture in the future of work means thinking beyond the physical office. Wondering how to... Read More

Small Business, Startups

Dec 30, 2019 By Jennifer Sacks

How Salesforce Drives Customer-Led Innovation at Scale

I’m often asked, “What’s the difference between a fact and an insight?” While facts are specific pieces of information, they don’t necessarily tell you how to solve a problem or how to move forward on a great idea. Insights use data to act on facts, creating solutions that make ideas a reality. So,... Read More

Customer Experience, Customer Success, Best Practices, IT, Innovation, Platform

Dec 29, 2019 By Sophia Elson

Customer Relationship Management Trends to Watch for in 2020

Customer experience expectations are on an upward trajectory, and the stakes are high for companies. In 2019, 84% of customers said the experience a company provides is as important as its products and services — up from 80% in 2018. Standing at the doorstep of the new decade, let’s examine where... Read More

Commerce, Customer Service, Customer Experience, Customer Journeys, Marketing, Research, Sales, CRM

What is Customer Centricity Really About? At Salesforce World Tour NYC, e.l.f Cosmetics, and Southwest Airlines Provide Answers

Dec 23, 2019 By Lisa Lee

What Is Customer Centricity Really About? At Salesforce World Tour, e.l.f Cosmetics Provides Answers

A recent article by Blake Morgan, author of the book “The Customer Of The Future,” noted that 2020 will be a turning point for customer experience. As we enter a new decade, she wrote, customer experience will be positioned as a competitive advantage and something most companies will prioritize. In... Read More

Events, IT

Dec 23, 2019 By Kim Honjo

Transformation Trends: Highlights in Artificial Intelligence From Dreamforce ‘19

Artificial intelligence (AI) is changing the way we interact with the world. Questions about AI and its implications were heard all over Dreamforce ‘19: “What is AI?” “Should I be worried about AI?” “AI isn’t applicable to me … or is it?” “I want AI to help me with my job. How do I get... Read More

Artificial Intelligence, Dreamforce, Einstein, IT

Dec 21, 2019 By Leigh Price

How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays

Black Friday. Cyber Monday. Labor Day sales. Prime Day. If you’re a marketer, you know these shopping holidays require weeks of hard work creating ads that cut through the clutter and stand out in customers’ minds. Last year, the public relations team at Salesforce used Social Studio to learn which... Read More

Marketing, Marketing Cloud, Retail, Social Media Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Use CRM as the Foundation for Customer-Centric Digital Experiences

Retail’s Big Show: 5 Reasons We’re Headed to NRF 2020

A Look Into the Future of Customer Experience [ SlideShare ]

How to Build Strong, Personal Relationships for a Remote Team

How Salesforce Drives Customer-Led Innovation at Scale

Customer Relationship Management Trends to Watch for in 2020

What Is Customer Centricity Really About? At Salesforce World Tour, e.l.f Cosmetics Provides Answers

Transformation Trends: Highlights in Artificial Intelligence From Dreamforce ‘19

How Salesforce Uses Social Studio for Real-Time Insights During Big Sales Holidays

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First