Lisa Lee

Lisa Lee

Lisa Lee is a freelance writer. She has written about technology and its impact on business, both as a journalist and content marketer, for 25 years.

Conscious Commerce: Gardener’s Supply Driven by People, Planet and Profit

Mar 03, 2016 By Lisa Lee

Conscious Commerce: Gardener’s Supply Driven by People, Planet and Profit

The gardening superstore was founded with a triple bottom line vision, a corporate framework that focuses equally on People, Planet and Profits.... Read More

Commerce, Customer Story

Adventures in Merchandising

Mar 10, 2016 By Lisa Lee

Adventures in Merchandising

Merchandising has been a key component of retail commerce for as long as retail has existed. But it has been made increasingly complex in the digital world as shoppers search for products with a high degree of granularity, and merchants struggle for the easiest way to showcase exactly the products they want.... Read More

Commerce, Unified Commerce

Why Stores (and Associates) are More Important Than Ever

Apr 26, 2016 By Lisa Lee

Why Stores (and Associates) are More Important Than Ever

A recent article in The Atlantic shines a light on a guiding principle driving Demandware in 2016.... Read More

Commerce, Commerce Cloud, Thought Leadership

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How to Safely Reopen Your Business

How to Safely Reopen Your Business

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Paint brushes in a can

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results
By Karen Solomon

Woman uses mobile payment option at checkout

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations
By Chris Jacob

Three business people with a desk in the foreground

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
By Lauryl Denega

The Importance of Digital Transformation in Times of Change

Digital transformation in times of change

Digital transformation in times of change

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Ethical AI can't wait

Ethical AI can't wait

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Do You Know Your Customer? 5 Questions for Communications Service Providers

learn with trailhead

learn with trailhead

Learn With Trailhead

Get Started With Sourcing PPE