360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 15, 2020 By Rob Garf

Retail Trends: How to Engage Shoppers at the Edge

It’s time retail put itself out there. Where exactly? Well, anywhere your customers are. We call this shift — from pulling shoppers into the four walls of your store to meeting your customers on the apps, sites, and spaces they already frequent — shopping at the edge. We explored this new retail... Read More

Commerce, Retail

360 Perspectives: Solving Complex Customer Needs

Jan 14, 2020 By Jessica Bergmann

CTO Perspective: How Hamesh Chawla Took His Development Team From Product-Centric to Customer-Centric

Edelman Financial Engines (EFE) experienced something of a lightbulb moment last year. The company, the largest independent registered investment advisory (RIA) in the U.S., realized that it was devoting a not-insignificant chunk of its R&D dollars to mobile app features that few customers... Read More

CEO, Customer Experience, 360 Perspectives

Jan 14, 2020 By DC Nguyen

How Unite Us Disrupts Healthcare and Connects People to the Services They Need

It’s a tale as old as time: A patient leaves a doctor’s office with a list of referrals to secure basic living necessities, like housing, food, transportation, or specialized healthcare services. “Try these places,” the referrer might say. “Good luck, and I hope you can figure it out to get what... Read More

CEO, Startups, Health Cloud, Healthcare & Life Sciences

Jan 13, 2020 By Cesar Castro

How to Make Employees Your Customer Community Superpower

As customer communities continue to evolve, companies are embracing the benefits they can bring beyond peer-to-peer support forums, such as product ideas and brand advocacy. When establishing a community as part of your digital customer service, it’s a given that you’ll hire staff dedicated to the... Read More

Customer Service, Community Cloud, Service Cloud, Service, Customer Experience

Jan 12, 2020 By Mike Micucci

Everything You Need to Know About Commerce Cloud Announcements at NRF 2020

As we begin 2020, I’d like to give a shout out to our customers — they achieved incredible success on the Salesforce Commerce Platform last year. Let’s look at the numbers: Nine hundred million shoppers across 4,200 live sites in 84 countries A staggering 30% year-over-year growth in gross... Read More

Commerce, Commerce Cloud, Einstein, Retail

Jan 10, 2020 By Brett Grossfeld

How Do Small Businesses Earn Customer Loyalty? [Infographic]

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time.... Read More

Small Business, Startups

Jan 10, 2020 By Karen Mangia

The Top 5 Factors Driving Customer Success Growth

In How to Differentiate Customer Success From Customer Support, we explore the difference between these two mission-critical functions and how outcomes for customers differ. What’s fueling the explosive growth of customer success? What’s trending now in customer success? And how will customer... Read More

Customer Experience, Customer Success, Sales

Jan 09, 2020 By Shannon Duffy

Salesforce Named a November 2019 Gartner Peer Insights Customers’ Choice for Best Enterprise Low-Code Application Platforms

Salesforce has been one of the pioneers for low-code application development, and this year we have seen a wave of excitement around the strategic adoption of low-code as a cornerstone for digital transformation. At Dreamforce 2019, we saw a lot of enthusiasm around low-code development as we... Read More

Apps, Artificial Intelligence, IT, Platform

Jan 09, 2020 By Caila Schwartz

All Wrapped up 2019: The End of the Decade That Changed Retail Forever

Life looked different when we started the last decade. Smart assistants didn’t exist, and self-driving cars were still a sci-fi fantasy. You had to book a taxi for a ride to the airport and food delivery was a perk that existed in only the biggest cities. Our mobile phones were still mostly for... Read More

Commerce, Retail

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Retail Trends: How to Engage Shoppers at the Edge

CTO Perspective: How Hamesh Chawla Took His Development Team From Product-Centric to Customer-Centric

How Unite Us Disrupts Healthcare and Connects People to the Services They Need

How to Make Employees Your Customer Community Superpower

Everything You Need to Know About Commerce Cloud Announcements at NRF 2020

How Do Small Businesses Earn Customer Loyalty? [Infographic]

The Top 5 Factors Driving Customer Success Growth

Salesforce Named a November 2019 Gartner Peer Insights Customers’ Choice for Best Enterprise Low-Code Application Platforms

All Wrapped up 2019: The End of the Decade That Changed Retail Forever

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First