360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 20, 2019 By Lauryl Denega

Retailers Put Real-Time Engagement on Their Nice List This Holiday Season

As retailers prepare for events throughout the year, marketers spend time analyzing data to find out more about seasonal buyers and their shopping habits, map buying milestones to calendars, and create gift guides to align with price, category, gender, and more. While these are tried and true... Read More

Marketing, Marketing Cloud, B2C Marketing, Marketing Personalization, Retail

Dec 20, 2019 By Samantha Steiny

How We Transformed Our Employees’ Onboarding Experience With APIs

We often talk about the power of integrating data and leveraging APIs (application programming interface) to build connected customer experiences. But as we talk to CIOs and business leaders, they equally stress the importance of building connected employee experiences. Eighty-four percent of IT... Read More

IT, Marketing Cloud, Platform, Digital Transformation, Apps

Dec 19, 2019 By Megan Hostetler

SMS Dreamin’: How Mobile Messaging Powers Great Customer Service Experiences

Dreamforce is an event like no other. Every year, more than 171,000 Trailblazers gather in San Francisco to learn, network, and get inspired. To make the magic of Dreamforce happen, Salesforce addresses attendees’ needs and wants seamlessly behind the scenes. Ever wondered how we do it? Well, the... Read More

Marketing, Marketing Cloud, B2B Marketing, B2C Marketing

Dec 19, 2019 By Sean Kennedy

Our Approach to Driving Healthcare Interoperability and Promoting Trust

We believe that a great care experience leads to increased trust, and that trust is the foundation from which healthcare practitioners can better engage patients. After all, research indicates that an engaged patient achieves better health outcomes. So, how does a company like Salesforce (better... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences, Providers

Dec 19, 2019 By Jennifer Hersom

How Bitty & Beau’s Coffee Built an Inclusive Business

As companies seek to place customers at the center of their business, they’re also learning what it means to become a more inclusive business. Our world is diverse, but too often we limit ourselves and others with unintended bias. In 2014’s “The Inclusion Imperative,” author Stephen Frost wrote,... Read More

Customer Service, Service Cloud, Equality, Customer Experience, Business as a Platform for Change

Dec 18, 2019 By Mai Le

Dreamforce Trailblazer Stories of Doing Well and Good

Dreamforce has always been about bringing Trailblazers together. We gather to celebrate shared success, inspire each other, and transform our careers, companies, and communities. This year’s Dreamforce was no exception as more than 2,000 Trailblazers shared career transformation stories, leadership... Read More

Salesforce Ohana, Salesforce Culture, Trailblazer Story, Business as a Platform for Change

Dec 18, 2019 By Ann Marie Aviles

Consumers’ New Terms of Engagement: 4 Ways Shopping Has Transformed

Let’s play a game of two truths and a lie: retail edition. Which of the following statements is untrue? Most Millennials start shopping with a specific brand in mind. Consumers use over a dozen different channels to communicate with companies. The experience a company provides is as important as... Read More

Commerce, Research

Dec 17, 2019 By Eric Bensley

Grow Your Salesforce Career and Help a Small Business Succeed: Apply to Join the Essentials Advisor Program

What do small businesses using Salesforce Essentials and new Salesforce Admins have in common? Small businesses need CRM help and new Admins need experience helping businesses with CRM. Salesforce Essentials was built to help small businesses get started quickly on the Salesforce platform. But... Read More

Small Business

Dec 16, 2019 By Rob Garf

The Salesforce 7: Retail Predictions for 2020

Welcome to our fifth annual Salesforce Predicts series, where our global subject matter experts predict where retail and commerce are headed in 2020. Allow me to kick this predictions thing off. If you know anything about me, you know that I love talking about the concept of “shopping at the edge”... Read More

Commerce, Retail, B2B Commerce, Retail Insights

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Retailers Put Real-Time Engagement on Their Nice List This Holiday Season

How We Transformed Our Employees’ Onboarding Experience With APIs

SMS Dreamin’: How Mobile Messaging Powers Great Customer Service Experiences

Our Approach to Driving Healthcare Interoperability and Promoting Trust

How Bitty & Beau’s Coffee Built an Inclusive Business

Dreamforce Trailblazer Stories of Doing Well and Good

Consumers’ New Terms of Engagement: 4 Ways Shopping Has Transformed

Grow Your Salesforce Career and Help a Small Business Succeed: Apply to Join the Essentials Advisor Program

The Salesforce 7: Retail Predictions for 2020

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First