As the topics of customer experience and customer journeys gained traction over the last few years, it was interesting to watch the tone of blogs, articles, interviews and presentations mature. What began as forward-thinking theory quickly morphed into do-or-die marketing strategy.As with all new...
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Facebook has long been the leader in social networking, and recent data by Comscore proves that this has not changed. Masses of millennials continue to frequently visit the service and advertisers are reacting. Advertisers and marketers everywhere are significantly increasing data-driven...
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The average price for most used tires is around $25 to $75 per tire. (Source: Utires.com)
If you are a startup and want to do marketing on a budget, you are not the only one. A lot of people have gone and are still going through the excruciating pain of low-budget marketing.
Someone should write a...
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Consumers don't consume content through one channel any longer. To be a true customer company, you need to meet your customers where they are, at the right time, and with the content that enriches their experience with your brand. With an intuitive cross-channel strategy, you'll be one step...
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As a lifelong bookworm, I’ve learned there are two types of readers: those who want to know the general plotline of a novel, and those who prefer to dive in and be surprised. If you’re the first type of reader, you won’t want to miss this.
The interactive infographic for “2016 State of Marketing”...
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Search engine optimization (SEO) is a vital digital marketing strategy for small businesses seeking to grow. Unfortunately, half of small businesses in the US that maintain a company website do not engage in SEO, according to a survey on small business digital marketing trends.
Not engaging in SEO...
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The third annual State of Marketing research report is here — and it’s full of marketing stats you’ll want to share.
Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to reveal how the industry is changing — and key insights on primary marketing channels, including mobile,...
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Tell me if this sounds familiar.
I recently went on vacation. As soon as I arrived at the airport to fly home, I felt compelled to begin working. Once the laptop was open, it was all over. I soon became stressed at the volume of meetings and action items on my first day back.
Ultimately, it was...
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Marketing isn’t the same beast it was in the fifties. Long gone are the days of single-media campaigns that cost companies millions of dollars. Mad Men is an entertaining and accurate portrayal of the time, but marketing is entirely different nowadays. With the introduction of media, marketing no...
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