Businesses spend thousands of dollars trying to convince new customers to try their products or services. But winning one-time customers isn’t the ultimate goal. For most businesses, the best thing that can happen is that new customers will enjoy the experience so much, they’ll return again and...
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On March 21-22 over 2,000 attendees and almost 100 vendors crowded into the Hilton San Francisco Union Square to discuss the state and the future of marketing technology. There were 38 sessions, 6 lunch presentations, and plenty of hallway chatter in between. It’s a testament to an industry that...
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We are very excited to share with you not only our awesome new features, but also some new naming and navigation changes!
With this release, we are rolling out our new navigation, Studio and Builder naming structure, and organizing our applications to map to our product portfolio strategy.
With...
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The majority of my over 10-year Salesforce career has been in Partner Marketing, which has been an incredible experience in many ways. Perhaps most significantly, being part of several Salesforce market disruptions such as building the AppExchange, to drive growth for our partners, customers and...
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All generations have adopted digital methods to connect with their family and friends, accomplish routine tasks, and shop for their favorite products, among many other activities. With so much digital activity occurring, there is a lot of data being created by each user which advertisers can use to...
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Here’s a situation we can all recall: you have to give a presentation, and it’s time to start that slide deck. You start by opening up the application, making a title slide, putting some bullet points on the intro slide, and inserting a cute picture — before you hit a wall. Then you give yourself...
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True innovation begins with an exciting new idea, but extends to its execution. And when they succeed, truly innovative ideas have the power to change the world. Here are the 10 things standing in the way of innovation — and how to overcome them....
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Today, mobile devices has taken over the advertising world. As of February 2016, the number of devices per person has reached 3.64, globally. In addition, consumers are using mobile devices to perform actions like researching products, booking traveling, ordering food, and buying groceries,...
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Email reigns as the king of digital channels-yet the quest for better results is never ending. Check out this A-to-Z list of easy-to-implement tips every email marketer can use to improve subscriber engagement, delivery rates, opens and click throughs.A-B-C: Always Be CollectingIt all starts with a...
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