360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 24, 2020 By Guilda Hilaire

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

Join us for Moment Makers — a new series to give marketers inspiration and hands-on tips for making impactful moments every single day. Start here... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Cross-Channel Marketing

Illustration of Customer 360 Data Manager capabilities

Nov 19, 2019 By Ron Pereira

What Is Salesforce Customer 360 Data Manager?

At Connections '19, Salesforce added to its offerings for building a single source of truth to include an enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalized engagement across marketing, commerce, service, and... Read More

Data Management, Salesforce Ohana, Cross-Channel Marketing

Jul 22, 2019 By Ron Pereira

How Salesforce Customer 360 Enables Integrated Experiences

“How do you create integrated customer experiences?” Salesforce SVP of Product Management Patrick Stokes asked the audience this at Connections ‘19, kicking off a discussion highlighting how consumers are demanding continuous experiences with brands, regardless of the touchpoint. Those can include... Read More

Commerce, Marketing, Data Management, Cross-Channel Marketing, CRM, Service

Mar 01, 2019 By Lance Santin

In the Age of Customer 360, Data Stewardship Gives You an Edge

Your org’s data quality relies on your data stewardship efforts. Managing duplicate records, fixing data errors, and entering missing data helps you improve the quality of data. ... Read More

Cross-Channel Marketing, Data Management, Marketing

Aug 19, 2018 By Jason Perocho

Channel-Sales Can Miss the Mark Without Collaborative Online Portals

For companies that rely on partners to sell their goods or services, it’s often easy to overlook the value of digital channels for communicating with those partners regarding sales, service, and marketing. While many still rely on a great-looking online portal to do the job, it’s simply not the... Read More

Cross-Channel Marketing, Sales, Sales Cloud, Partners

Jun 06, 2017 By Blake Miller

4 Email Marketing Integration Tactics

Email marketing remains one of the key communication tools for business. Eighty-two percent of companies today are leveraging email marketing. The ability to segment lists plus personalize and tailor messages to any part of your audience has wide appeal. But with so many companies leveraging this... Read More

Marketing, Email Marketing, Cross-Channel Marketing

Feb 06, 2017 By Robert Begg

Celebrating the Social Media MVPs of #SB51

We've been tracking the social buzz around the Super Bowl using Salesforce Marketing Cloud Social Studio for a few years. As far as the game goes this, year feels pretty familiar. With an intense fourth quarter comeback, the Patriots again took the championship. There were breakout ads that... Read More

Marketing, Social Media Marketing, Cross-Channel Marketing

Jan 25, 2017 By Zachary Reiss-Davis

Next Gen Outruns Their Competition with Personalized Advertising and Customer Journeys

Customers are quick to screen out online advertising, but the best brands are changing the game with clever tools that target the right customers with offers they find hard to resist. Using Advertising Studio and the rest of Salesforce Marketing Cloud, Australia's Next Gen Health &... Read More

Marketing, Digital Advertising, Cross-Channel Marketing

Jan 09, 2017 By Lisa Graves

How to Plan Relevant Customer Journeys: A Crocs Story

Creating customer journeys has become one of the latest trends to take over the email world. The idea is that marketers can map out different messages that align to the different steps a customer takes during the purchase process. Customer journeys allow marketers to effectively deliver on one of... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

What Is Salesforce Customer 360 Data Manager?

How Salesforce Customer 360 Enables Integrated Experiences

In the Age of Customer 360, Data Stewardship Gives You an Edge

Channel-Sales Can Miss the Mark Without Collaborative Online Portals

4 Email Marketing Integration Tactics

Celebrating the Social Media MVPs of #SB51

Next Gen Outruns Their Competition with Personalized Advertising and Customer Journeys

How to Plan Relevant Customer Journeys: A Crocs Story

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First