Apr 06, 2016 By Jen Wetzel

3 Tips for Innovative Cross-Channel Campaigns

Consumers don't consume content through one channel any longer. To be a true customer company, you need to meet your customers where they are, at the right time, and with the content that enriches their experience with your brand. With an intuitive cross-channel strategy, you'll be one step... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Feb 08, 2016 By Jen Wetzel

A Valentine to LinkedIn

Roses are red, violets are blue… But really. LinkedIn deserves a valentine for being one of the most versatile and effective social platforms available to marketers. Here are three reasons to love LinkedIn: It takes your networking to the next level It should come as no surprise that LinkedIn is... Read More

Marketing, Marketing Cloud, Social

Jan 22, 2016 By Jen Wetzel

4 Tips to Shake Off the Winter Blues

Even the best marketers can succumb to the winter rut, losing valuable time that could be used to get back on track after the holiday blitz. Gain traction for the year ahead with refreshed creativity and an open mind to amazing marketing. Here are 4 tips to shed the winter blues: 1. Refresh your... Read More

Marketing, Marketing Cloud

Oct 12, 2015 By Jen Wetzel

The Pumpkin Spice Phenomenon: 3 Lessons for Marketers

Fall is officially here, and you know what that means. Yes, it’s pumpkin spice season. From the well-known drink, to autumn inspired candles, you may see more pumpkin spice- themed items than leaves on the ground this season. Whether you love it or leave it, it’s unavoidable. What can marketers... Read More

Marketing, Marketing Cloud