360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 23, 2020 By Andy Moldenhauer

PPE to the People: How 3M Is Managing Sales Teams From Home

3M, a Salesforce customer, wrote this article. The last month at work has been one of the most challenging and rewarding of my career. That’s because I lead customer relationship management (CRM) at 3M. As the major producer of single-use N95 respirator masks, hospital cleaning solutions, and other... Read More

Digital Transformation, Sales, Sales Cloud, Leading Through Change, Strategy, CRM, Guest Blog

Mar 24, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 17, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for senior executives, small business leaders, and those in between. Our goals are simple: 1. to provide thought leadership, tips, and resources from Salesforce and our... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change

Feb 09, 2020 By Conor Wiegmann

Podcast: Congrats, You Survived the Holidays — Now What?

After numerous strategy meetings, creative builds, and content approvals, you delivered a stunning experience for your shoppers. What’s next? In this episode of the Marketing Cloudcast, we’ll share the insights we learned this past holiday season from industry thought leaders and marketing experts... Read More

Marketing, Marketing Cloudcast, Retail, Research, Strategy

Oct 01, 2019 By Eric Marotta

5 Critical Steps to Optimize Productivity for Manufacturers

By 2021, 40% of manufacturers will have undertaken a complete, factory-wide digital makeover, that will include more AI, robotics, and blockchain. This digital transformation has major implications for the factory floor and associated supply chains and will impact the business side of... Read More

Digital Transformation, Manufacturing, Salesforce Ohana, Strategy

Sep 27, 2019 By Lautel Okhio

What Is IT's Role in Employee Experience?

When most people think of employee experience, they think of “HR hiring practices” or “onboarding tools,” but that leaves out the one thing that makes it possible to do any of the work: technology. And, simultaneously, it neglects the gatekeepers of the company’s technology, tools, apps, and tech... Read More

IT, Platform, Strategy

Sep 13, 2019 By Erin Landry-Wilson

How to Advance Your Project With a Winning Business Case

Do you ever look down at your phone and wonder how the day is already over? There’s always so much to do in so little time! How do you know if what you’re working on is more important than something else? How do you make sure others agree with your assessment of importance? Have you ever identified... Read More

Best Practices, Quote-to-Cash, Salesforce Ohana, Strategy, Research

Sep 12, 2019 By Ruthie Miller

Anatomy of a Unicorn Business and How to Become One

In the business world, a unicorn is a private company with a valuation of $1 billion or more. It’s a rare and extremely difficult moniker to achieve, and as of August 2019, there’ve only been 379 unicorn companies ever (here’s the list). In fact, experts estimate a new business has just a .00006%... Read More

Digital Transformation, Strategy, Small Business, Research

Jun 30, 2019 By Shane Tapp

Looking to the Future With Hitachi Vantara CIO Renée Lahti

Our team at Salesforce recently produced a film to highlight the trailblazing story of Hitachi Vantara who's in the process of an enterprise-wide digital transformation. Film Producer and Director, Shane Tapp, sat down with Renée Lahti McKaskle, SVP & CIO of Hitachi Vantara to learn more about... Read More

Digital Transformation, IT, Leadership, Strategy, Trailblazer Story

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

PPE to the People: How 3M Is Managing Sales Teams From Home

How to Turn an In-Person Event Into a Compelling Virtual Experience

Helping Business Manage Through Crisis

Podcast: Congrats, You Survived the Holidays — Now What?

5 Critical Steps to Optimize Productivity for Manufacturers

What Is IT's Role in Employee Experience?

How to Advance Your Project With a Winning Business Case

Anatomy of a Unicorn Business and How to Become One

Looking to the Future With Hitachi Vantara CIO Renée Lahti

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First