Dec 08, 2017 By Meghann York

Why Artificial Intelligence Is Right for Retail

These days, everyone is talking about artificial intelligence. The possibilities are exciting and seemingly unlimited, but many brands are struggling to figure out how to put “unlimited possibilities” to work in specific, meaningful ways. Here are three ways brands can use AI today to improve... Read More

Digital Marketing, Marketing Cloud, Artificial Intelligence

Dec 01, 2017 By Meghann York

How CMOs Are Using Micro-Moments to Transform the Customer Experience

According to the fourth annual “State of Marketing” report, brands are increasingly competing on customer experience. In fact, 52% of B2C customers are likely to hop to the competition if you aren’t delivering a personalized experience. How can brands use micro-moments to create better — and more... Read More

Data Management, Marketing, Marketing Cloud, Artificial Intelligence

Nov 24, 2017 By Meghann York

How CMOs Balance Data and Creativity to Deliver Engaging Customer Experiences

Marketers are constantly trying to figure out what works, and that challenge drives them to try new things. According to the fourth annual “State of Marketing” report, “On average, marketing leaders today say 34% of their budget is spent on channels they didn’t know existed five years ago — and... Read More

Data Management, Marketing Cloud, Artificial Intelligence

Nov 17, 2017 By Meghann York

How CMOs Use Emotional Marketing to Drive Meaningful Customer Experiences

Marketing leaders have to understand the subtleties between customer behaviors — clicks, purchases, and other interactions — and how customers actually feel before, during, and after those behaviors. While tangible accomplishments, like increasing email click-through rates, are a boon to marketing... Read More

Data Management, Marketing, Marketing Cloud, Artificial Intelligence

Nov 03, 2017 By Meghann York

How CMOs Envision AI in the Customer Experience

“It's set to be as big or bigger than the advent of the internet,” said Sarah Fay, Managing Director, Glasswing Ventures. When it comes to artificial intelligence, Fay and other marketers know they need to get on board. In fact, more than half of marketers (51%) already use AI on at least a... Read More

Marketing, Marketing Cloud, Artificial Intelligence

Oct 26, 2017 By Meghann York

How CMOs are Defining Leadership's Role in the Customer Experience

Marketers are leading the business world through a revolution. Much of this revolution centers on putting the customer experience first. As Finance Executive Adrianne Shapira points out, “The pace of change is intense out there. And the customer’s in the driver’s seat.” This is underscored by... Read More

Marketing, Leadership, Marketing Cloud

Oct 13, 2017 By Meghann York

How Intelligent Are Your Customer Experiences?

“Artificial intelligence” (AI) is such a common buzzword in marketing that it can sometimes feel like an elusive fly zooming around your ears. But just like “mobile” and “responsive design,” this term is here to stay, and it’s redefining the marketing landscape as we know it. According to Henry... Read More

Customer Journeys, Marketing Automation, Marketing Cloud

Oct 05, 2017 By Meghann York

3 Brands Using AI to Build Smarter Email Journeys

Email remains one of the most highly valued channels that brands use to engage an audience and drive ROI, but in today’s complex retail environment, email often falls short of its goals. Audiences expect fully personalized customer experiences, including when, what, where, and how they receive... Read More

Email Marketing, Marketing Personalization, Marketing Cloud

Sep 29, 2017 By Meghann York

How to Use Artificial Intelligence to Create More Human Experiences

People are more than a demographic or persona, and the customer journeys you develop should cater to them on a deeper level than branding them a “soccer mom,” “young professional,” or “C-suite executive.” But how do you create a journey for Gary, who watches product review videos on his ride to... Read More

Customer Journeys, Marketing, Marketing Cloud, Artificial Intelligence