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Rohan Ayyar
Rohan Ayyar fits into dual roles at E2M, a digital marketing agency where he’s involved in web analytics and creative content strategy, and at Moveo Apps, where he steers the UX process with a focus on conversions. Rohan is an avid blogger, with posts featured on Fast Company, Business Insider India and Entrepreneur, amongst others. Follow him on Twitter at@searchrook.
B2B buying decisions are becoming increasingly complex. The number of stakeholders involved in the purchase decision continues to rise. To compound the problem, buying teams opt to do much of their own research first, only reaching out to vendors when they’re more than halfway through the process,...
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When you’re just starting out, customer relationship management isn’t too big of a challenge. Your teams for business development, sales, account management and customer success will surely be busy, but they’re unlikely to feel overwhelmed by a high volume of important data points being pushed...
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Regardless of what products or services your business offers, chances are, there are a million other brands selling the same stuff by running similar promotion campaigns. So how do you go about setting yourself apart from competitors?
According to an article on ISPO, 90% of purchasing decisions are...
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The glut of promotions that online retailers carry out during the holiday season means that traffic and clicks go up, and hopefully conversions do as well. How about this year, we don't leave that last bit to hope and take some proactive measures instead? Check out these 5 tips.
1. Make...
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Finding high-quality leads is one of the toughest parts of sales. From Glengarry Glen Ross’s plaintive “the leads are weak” to the modern disconnect between sales and marketing about what a lead actually is, anyway, the underlying issue is that higher quality leads are worth much, much more.
Thing...
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The average price for most used tires is around $25 to $75 per tire. (Source: Utires.com)
If you are a startup and want to do marketing on a budget, you are not the only one. A lot of people have gone and are still going through the excruciating pain of low-budget marketing.
Someone should write a...
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That we live in an era of content explosion is putting it mildly. According to data from DOMO, there are 347 new blog posts published every single minute on WordPress alone. Then there are the 200 million new emails sent, the 48 hours of video uploaded to YouTube, and more.
In this data glut, it’s...
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In the digital age, it’s become simpler than it’s ever been in history to set up your own business and fulfill your entrepreneurial dreams. The initial steps are pretty common. A founder comes up with a business idea that he’s passionate about. He (or she) figures out how much money he’d need to...
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Marketers worldwide will spend nearly $575 billion on major media vehicles in 2015 in the race to the customers’ wallet.
With reams of data, hours of analysis and elaborate strategies, the customer is the grand prize that every business is chasing after in a bid to grow bottom lines as well as to...
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