As our 2016 State of Marketing research shows, the key to winning in the new era of the customer is personalization. High performing marketing teams have shifted their mindsets and tactics from marketing at customers, to engaging with customers in 1-to-1 communications.These brands recognize that...
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In our most recent report, the 2015 Annual Salesforce Advertising Index, we analyzed “Post Engagement” ad formats for Q4 2015, in which advertisers seek to drive engagement for an actual Facebook post. There are four ad formats for this objective that we looked at across the United States: Video,...
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Onboarding journeys are a little like dating. Sure, she agreed to go out with you, maybe even gave you her email address and phone number, but it's really the first few dates that can turn a promising relationship into a long-term commitment.Nurturing a relationship with your customers means...
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Spring is in the air. Your blossoms are blooming, the chickadees are chirping, and the one dreaded weekend that your spouse circled on your calendar many weeks ago has finally come - it’s time for spring cleaning.
Instead of dreading it, though, just picture that feeling you get every year as soon...
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Getting a nice tax refund back is one of the best feelings in the world for small business owners. The big question is: how to spend that dough? We have a couple of suggestions on how to spend that money so that you can rejuvenate your business in the process.
Spend it on marketing (in the right...
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Every email marketer knows testing is critical to success, yet not every email marketer knows how or what to test…or what to do with the results. Based on anecdotal evidence from what I hear around the ClickMail offices, I’d say most marketers struggle just to test subject lines. And subject lines...
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As a modern marketer, you email your customers, post to social channels, and buy ads to promote your latest and greatest offers. But how do you coordinate these channels? Do you critically think about who you do (or do not) reach on each channel? We share three data-packed advertising insights that...
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When you think of Chris Jenner, you probably picture the guru of social media, right? Perhaps it's time you become acquainted with 'the other' Chris Jenner. Like the head of the Kardashian clan, this Chris Jenner knows a thing or two about digital marketing strategy-especially when it...
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“Before you go spend a bunch more money on marketing, make sure you’re at least decent in your category of customer service. Because otherwise, you’re just running in place.” -Jay Baer
This week on the Marketing Cloudcast, the marketing podcast from Salesforce, Jay Baer joins the show.
If you’re in...
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