You don't have to be a big business to reap significant rewards with your SMS marketing campaign. Small retailers, restaurants, bars, services, schools, nonprofits and other small-scale enterprises have also been able to leverage their success through smart SMS marketing.
Maybe you're not sure if...
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“As the lines of traditional CRM have blurred, and as we acknowledge that our customers want us to interact with them in a consistent way at all these touchpoints, who will lead that? Who will help an organization actually manage and deliver that kind of consistent experience?
How does that brand...
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Last week, Salesforce announced that Q4 2015 revenue for the Salesforce Marketing Cloud grew 31% growth to $184 million. More and more advertisers use CRM data and automation to power marketing and ad-buying at scale, and this is reflected in the growth of digital marketing budgets for CMOs across...
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As millennials, we are often classified as being the #MeGeneration. We proudly blast our accomplishments over social media, made selfies a thing, and expect to be have our needs met...yesterday.
While our elders may classify these characteristics as entitlement, or even worse--narcissism--as a...
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Not long ago, the moment you clicked 'send' the email campaign you so carefully crafted was forever stamped in time. There was no turning back-every recipient in the segment would receive the exact same message.Then came dynamic content and predictive intelligence. Marketers quickly...
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In a world where first-party data has become a fundamental component to reach both existing and potential new customers, sophisticated digital advertisers integrate this data into digital media strategies to market their mobile apps. Advertisers have seen the tremendous power, growth, and...
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Financial Services Buys into the Digital Ad Space
Over the years, digital advertising and the financial services industry have grown closer and closer together. Financial services ranks third highest in overall share of total digital ad spend across all industries. In 2015, total US digital...
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The healthcare industry has seen a variety of changes over the years that have impacted both providers and patients, but the digital and mobile revolutions have upped the ante in terms of care and patient engagement. People are used to hailing an Uber or booking a room through Airbnb with an app,...
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Retailers must connect insights and experiences across both digital and physical channels to stay relevant. Learn how retailers can leverage Predictive Intelligence to create a seamless shopper journey before and after the sale....
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