My name is Heike, and I write for a living—but not in the beret-wearing, typewriter-wielding, poetic way.
No, I write content for a big (and awesome) tech company, Salesforce.
I like my job as a content marketer a lot. Over the past three years working as a writer and editor in the Salesforce...
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In our 2016 State of Marketing Report, we surveyed nearly 4,000 marketers to identify insights into how the world's best email marketers achieve superior results. Let's check out three important findings that should be part of every email marketing strategy.Winning Email Marketing Campaigns...
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At Connections 2016, you’ll see and hear about the latest trends in digital marketing. Here are five hot topics we recently identified in our 2016 State of Marketing report—and a few recommendations for content that will help you take advantage of the latest developments in digital marketing.
Trend...
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The 2016 State of Marketing report published recently by Salesforce Research gives an in-depth look at how the industry is changing. See 20 shareworthy stats from the report....
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Your company has its social media followers, the question is, are you able to engage them enough so that they feel compelled to dig deeper and become customers?
Beyond just implementing tactic after tactic, it’s important to make sure your B2B social media marketing is optimized to improve your...
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Once a fringe channel, mobile marketing has become a mainstay. But it didn't happen overnight. Even back in 2014, a Forbes article declared with a smirk that marketers were entering the "third annual year of mobile."In 2016, at last, the momentum behind mobile marketing has tipped the...
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Connections has something for brands of all types and sizes-including tons of great content and networking opportunities for B2B marketers. Let's check out three reasons it's the must-attend digital marketing event of the year. Connect with Other B2B Marketers Just Like YouFrom the B2B...
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Maybe you’ve already asked your manager and she’s considering—or perhaps you’re preparing to make your case. Either way, if you’re going to join us for Connections 2016, you need to do two things: Act quickly, and be ready to explain how the investment will pay dividends. Let’s check out five value...
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Marketing doesn’t sell products. It brings to light a solution that addresses a customer need. If you’re in marketing, you’ve likely heard some variation of this before. And while this golden rule is still true, many marketers haven’t caught up with that fact that digital marketing has helped take...
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