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Sarah Patrick
Sarah is an analyst at Clutch (https://clutch.co). As a member of the marketing team, she conducts research that aims to help businesses and consumers select and use IT services and software. Clutch is a Washington, DC-based research firm that identifies leading software and professional services firms that deliver results for their clients.
Social media is increasingly seen as the digital marketing strategy of choice for small and large businesses, alike. According to the 2015 Social Media Marketing Industry Report, 92 percent of marketers believe social media is important to their business. And, as the social media giants continue to...
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Search engine optimization (SEO) is a vital digital marketing strategy for small businesses seeking to grow. Unfortunately, half of small businesses in the US that maintain a company website do not engage in SEO, according to a survey on small business digital marketing trends.
Not engaging in SEO...
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Wearable technology and the Internet of Things (IoT) already pervade numerous business sectors, from health and fitness, to lifestyle, to event management. As the technology continues to improve, becoming less risky and more mainstream, wearables will open up many opportunities for small businesses...
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One of the most pervasive mantras in marketing is that “content is king.” More than just a catchy phrase, significant data exists to back it up:
Blogs give sites 434 percent more indexed pages and 97 percent more indexed links.
Companies with an active blog report 97 percent more leads.
70...
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