Mar 02, 2017 By Yoav Vilner

Looking Ahead: the Impact of Big Data on Native Advertising

The increasing relevance of big data and the proper management of such is a trend that’s showing no signs of slowing down anytime soon; in fact, more data was created between 2013-2015 than ever before combined, and predictions state that by the start of the new decade, 1.7 megabytes of new... Read More

Marketing

Mar 25, 2016 By Yoav Vilner

Blurring The Lines Between Marketing and Media

Marketing isn’t the same beast it was in the fifties. Long gone are the days of single-media campaigns that cost companies millions of dollars. Mad Men is an entertaining and accurate portrayal of the time, but marketing is entirely different nowadays. With the introduction of media, marketing no... Read More

Marketing, Content Marketing

Apr 23, 2014 By Yoav Vilner

3 Inbound Growth Metrics Your Business Must Track in 2014

Here are three growth metrics your business must track during 2014. These growth metrics are from the world of inbound marketing, not “dry” core metrics such as yearly revenue. These babies are born and raised in the online arena, determining the faith of your business’s online assets... Read More

IT, Marketing