Mar 30, 2016 By Devon McGinnis

New 2016 State of Marketing Research Report

in Marketing, Marketing Cloud, Featured

The third annual State of Marketing research report is here — and it’s full of marketing stats you’ll want to share.

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to reveal how the industry is changing — and key insights on primary marketing channels, including mobile, email, social, and digital advertising. Also inside this marketing research, you’ll learn what high-performing marketers are doing to stay ahead.

Marketing has entered the age of the customer, where customers have more information, choices, and power than ever before. The customer experience — the culmination of all brand and customer interactions — now matters more than anything. In fact, customer satisfaction is the number one success metric for marketers today.

Here are just a handful of stats from this marketing research report to give you a preview:

73% of top marketers say a customer journey strategy has positively impacted overall customer engagement [CLICK TO TWEET]
Top marketers are 7.7x more likely to strongly agree they’re leading customer experience initiatives across the business [CLICK TO TWEET]
72% of top marketing teams will increase spending on marketing tools and tech in the next two years [CLICK TO TWEET]
80% of marketers agree that email is core to their business [CLICK TO TWEET]
Marketers’ use of SMS has grown by 111% from 2015 to 2016 [CLICK TO TWEET]
75% of marketing leaders report that social is generating ROI [CLICK TO TWEET]
83% of top teams use customer data (e.g., email or phone data) to segment or target digital ads [CLICK TO TWEET]