360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 03, 2018 By Stephanie Buscemi

Salesforce Makes Ad Age Marketer A-List by Focusing on Customer Success

Advertising Age just named Salesforce to its 2018 Marketer A-List, which recognizes companies for their innovative marketing strategies. Salesforce is the only enterprise software company on the list. We asked Salesforce Chief Marketing Officer Stephanie Buscemi to explain the company’s marketing... Read More

News, Marketing Cloud, Marketing

Nov 27, 2018 By Rob Garf

Holiday Flash Report: Cyber Monday Still Pops, But Deals and Revenue Now Spread Across Cyber Week

On Cyber Monday, average online discounts hit 31% – the highest all year – and those deals came with free shipping 84% of the time, Salesforce data shows. The traditional day of digital deals, when shoppers once took advantage of their employers’ high-speed internet as they returned to work,... Read More

Holiday Readiness, Retail, Retail Insights, Commerce Cloud, Commerce, Marketing Cloud, Service Cloud

Nov 24, 2018 By Rob Garf

Black Friday Holiday Flash Report: Black Friday Still Reigns in Evolving Cyber Week

Black Friday is still mighty, even in a transforming Cyber Week. A new kind of kickoff to holiday shopping is taking shape, with retailers dangling early deals, consumers window shopping on social, and mobile bringing in the majority of orders. But not everything is changing. The day after... Read More

Holiday Readiness, Retail, Commerce, Commerce Cloud, Marketing Cloud, Service Cloud, Retail Insights

Nov 23, 2018 By Rob Garf

Thanksgiving Holiday Flash Report: Shoppers Go Online Early, Go Mobile, Go Social as Digital Revenue Grows 18%

Thanksgiving weekend shopping used to be about waiting outside stores for Black Friday stampedes to begin. This year, shoppers didn't wait — they shopped online all week, with purchases peaking right after Thanksgiving dinner, Salesforce data shows. For the first time, mobile dominated online... Read More

Holiday Readiness, Retail, Retail Insights, Commerce Cloud, Commerce, Marketing Cloud, Service Cloud

Nov 10, 2018 By Blake Miller

How to Use Email and CRM Data to Drive Awareness

Savvy brands know that by combining CRM and email marketing data, they can discover potential new fans, customers, and subscribers that have never engaged with them before, thereby driving awareness among entirely new audiences. In fact, marketers surveyed in our the fourth annual State of... Read More

B2C Marketing, Marketing, Marketing Cloud

Oct 23, 2018 By Tom Hasselman

4 Ways to Use Social Media for Customer Acquisition

New customer acquisition was pretty tough in the old days of marketing. After spending months pouring as much creativity and research as possible into a campaign, all marketers could do was hope that their ideal audiences would eventually see their television commercials, highway billboards, or... Read More

Marketing, Marketing Cloud, Social Media Marketing

Oct 22, 2018 By Megan Reynolds

Marketing Cloud October 2018 Release Is Live!

The latest Marketing Cloud release is now live! This release delivers more personalized and integrated customer journeys while enabling your team to work smarter with new levels of data insight across your organization. Watch the New Feature Overview and learn more about new product updates with... Read More

Marketing, Marketing Cloud

Sep 27, 2018 By Chris Jacob

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Each year, Trailblazers from all over the world gather at Dreamforce to share brand success stories, information on current industry trends, and plans for adapting to future changes in the ever-evolving world of marketing. At this year’s Marketing Cloud keynote, Intelligent Marketing for the... Read More

Advertising, B2C Marketing, Customer Experience, Customer Journeys, Digital Marketing, Digital Transformation, Email Marketing, Marketing Cloud, Marketing Automation, Marketing Personalization, Personalization, Marketing

Sep 14, 2018 By Kelcy Joynt

3-Step Guide to a Seamless Prospect Journey in Communications

Digital transformation has taken hold of the communications industry. It used to be enough for major industry players to rely only on the size and speed of their networks to stay competitive and retain market share. However, standing out from the competition today involves facing unfamiliar... Read More

Communications, Marketing Cloud, Customer Experience, Customer Journeys, Customer Service

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Salesforce Makes Ad Age Marketer A-List by Focusing on Customer Success

Holiday Flash Report: Cyber Monday Still Pops, But Deals and Revenue Now Spread Across Cyber Week

Black Friday Holiday Flash Report: Black Friday Still Reigns in Evolving Cyber Week

Thanksgiving Holiday Flash Report: Shoppers Go Online Early, Go Mobile, Go Social as Digital Revenue Grows 18%

How to Use Email and CRM Data to Drive Awareness

4 Ways to Use Social Media for Customer Acquisition

Marketing Cloud October 2018 Release Is Live!

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

3-Step Guide to a Seamless Prospect Journey in Communications

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First