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Tom Hasselman
Tom Hasselman is a Product Marketing Director with the Marketing Cloud and has a passion for storytelling, product demos and customer success. The span of his work ranges from creating product enablement programs for Salesforce Social Studio, DMP, and Advertising Studio, to onboarding new hires, release marketing and enablement activities that help Account Executives articulate the valuable business outcomes of the Marketing Cloud. Connect with him on Twitter @TomHasselman or LinkedIn.
New customer acquisition was pretty tough in the old days of marketing. After spending months pouring as much creativity and research as possible into a campaign, all marketers could do was hope that their ideal audiences would eventually see their television commercials, highway billboards, or...
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You have an email list that's a valuable asset to your business. You're doing a great job sending out targeted, engaging email campaigns that elicit clicks, purchases or shares. You're also active on social media with a healthy following on Facebook, Twitter and Pinterest. But, across...
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It's estimated that nearly 75% of people in the U.S. seek healthcare information online, and about half of those turn to social media channels. Whether they're obtaining information on specific illnesses, making lifestyle changes, searching for specialists, gathering opinions on quality of...
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A year ago, digital marketers confirmed their belief in the value of social media marketing. Three of the top five areas where marketers planned to increase their spending involved social outlets.In our 2016 State of Marketing Report, we surveyed nearly 4,000 marketers to find out how the...
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No surprise-we love to blog at Salesforce. But we recognize that we're not the only game in town. Like you, we use blogs to stay abreast on the perspectives of others. There's always more to learn.
There are thousands of blogs dedicated to various topics related to marketing. Here,...
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It’s that time of year again. We’re heading into the busiest retail season with the big days of Black Friday and Cyber Monday just a few weeks away. The Social Studio team at Salesforce Marketing Cloud are tracking and reporting on the conversations and trends on social media leading up to the big...
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