360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 14, 2018 By Tina Rozul

How to Create Inspiring Presentations (Podcast)

As marketers, we know that inspiring messaging and impactful presentations are essential for captivating our audiences. In this episode of the Marketing Cloudcast, we will uncover the secret sauce behind what brings the presentations you see at Salesforce events around the world to life. And there... Read More

Marketing Cloud, Marketing Cloudcast, Marketing

Aug 22, 2018 By Regis Crawford

Why Customer Experience Matters More Than Ever

Marketers used to approach customer experience strictly from a campaign-centric perspective. And, frankly, many still do. But this is an old way of thinking about customer experience that comes with severe limitations, resulting in campaigns that are: Disconnected and inconsistent across... Read More

B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization, Personalization

Aug 18, 2018 By Megan Hostetler

What AI Really Means for Marketers - Beyond the Buzzword

Machine learning and artificial intelligence (AI) are some of the hottest topics in marketing today. But for many marketers, they might sound just a bit out of your price range. What you may not realize is that you probably already use both these technologies, and that with Einstein, Salesforce has... Read More

Marketing Cloud, Marketing Cloudcast, Marketing

Aug 09, 2018 By Kelly Miller

Dreamforce 2018: A B2C Marketer’s Dream Come True

Every year, Dreamforce brings together Trailblazers in sales, service, marketing, commerce, and more to experience thousands of opportunities to get inspired. This year, B2C marketers will have their hands full — in a good way! — as inspirational Trailblazers guide them on a path to better know... Read More

Dreamforce, Events, Marketing Cloud

Jul 24, 2018 By Megan Hostetler

5 Key Traits for High Performing Marketing Organizations — New Podcast Episode

Do you ever look at amazing brands and wonder, “what makes them so great?” The good news is we might have the answer. Salesforce’s Principal of Marketing Insights, Mathew Sweezey, set out to interview 7,000+ marketers from around the world to understand the difference between high performers and... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Jul 23, 2018 By Jeff Elder

Salesforce and Google Cloud Continue to Deliver Innovation to Customers – Including a Free G Suite Offer

Salesforce received the 2017 Google Cloud Partner Award for Innovative Solution in G Suite today at Google Cloud Next ’18, Google Cloud’s annual user conference being held this week in San Francisco. The award recognizes Salesforce’s innovation and expert implementation of Google Cloud solutions,... Read More

Marketing Cloud, Sales Cloud, Sales, Marketing

Jul 16, 2018 By Blake Miller

How to Build a Browse Abandonment Email Series

How many times per week do you click around a brand’s website and then leave without making a purchase or even putting anything into your cart? How many times do you think, “I’ll come back to this later,” and then forget to return? Marketers call this “browse abandonment,” and it happens quite... Read More

Marketing, Email Marketing, Retail, Marketing Cloud

Experience Innovation: the Salesforce and Google partnership on Display at Google Cloud Next '18

Jul 10, 2018 By Nick Johnston

Experience Innovation with the Salesforce and Google Partnership at Google Cloud Next '18

San Francisco will welcome thousands of technologists and industry thought leaders on July 24-26 for three jam-packed days of learning and inspiration at Google Cloud Next '18. For those of you who don't already know, Next ’18 is Google's annual developer conference. Developers — and pretty much... Read More

Marketing Cloud, Events

Jul 09, 2018 By Megan Reynolds

Marketing Cloud June 2018 Release Is Live!

The latest Marketing Cloud release went live on June 23 – and is packed with new features to help marketers create more personalized customer journeys, gain a full view of customers across known and unknown interactions, and send customers emails with confidence. Take a moment to watch our New... Read More

Marketing Cloud, Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Create Inspiring Presentations (Podcast)

Why Customer Experience Matters More Than Ever

What AI Really Means for Marketers - Beyond the Buzzword

Dreamforce 2018: A B2C Marketer’s Dream Come True

5 Key Traits for High Performing Marketing Organizations — New Podcast Episode

Salesforce and Google Cloud Continue to Deliver Innovation to Customers – Including a Free G Suite Offer

How to Build a Browse Abandonment Email Series

Experience Innovation with the Salesforce and Google Partnership at Google Cloud Next '18

Marketing Cloud June 2018 Release Is Live!

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First