Nov 10, 2018 By Blake Miller

How to Use Email and CRM Data to Drive Awareness

Savvy brands know that by combining CRM and email marketing data, they can discover potential new fans, customers, and subscribers that have never engaged with them before, thereby driving awareness among entirely new audiences. In fact, marketers surveyed in our the fourth annual State of... Read More

B2C Marketing, Marketing, Marketing Cloud

Jul 16, 2018 By Blake Miller

How to Build a Browse Abandonment Email Series

How many times per week do you click around a brand’s website and then leave without making a purchase or even putting anything into your cart? How many times do you think, “I’ll come back to this later,” and then forget to return? Marketers call this “browse abandonment,” and it happens quite... Read More

Marketing, Email Marketing, Retail, Marketing Cloud

Mar 01, 2018 By Blake Miller

How to Build Smarter Email Journeys in 2018

In 2018, marketers will be looking for better and savvier ways to implement artificial intelligence into their email strategies so they can build smarter email journeys for their customers. Before we dive into how, let’s look at why marketers want to make email journeys smarter. Put simply,... Read More

Email Marketing, Marketing Cloud, Marketing

Jan 29, 2018 By Blake Miller

Why Retail Marketers Need to Get More Interactive with Their Emails

Marketers love email. They love it because email has proven itself to be a dependable driver of ROI. Reports from eMarketer have put email’s ROI at 122% or higher. So if email marketing is already such an effective channel, why should retail marketers change how they’re doing it? Is it really worth... Read More

Email Marketing, Marketing Personalization, Marketing, Marketing Cloud

Jan 19, 2018 By Blake Miller

The Holy Grail of Email Marketing: A/B Testing Plus Engagement Scoring

Reaching the right customers with the right message at the right time has always been a challenge for marketers. In email marketing in particular, we’ve seen an evolution of tools for reaching customers more effectively. Features such as dynamic content, for example, can make emails more relevant,... Read More

Email Marketing, Analytics, Marketing Cloud

Dec 22, 2017 By Blake Miller

4 Essential Email Marketing Tips to Know for 2018

It’s been quite a year, full of challenges and exciting innovations. For email marketing in particular, we’ve seen a lot change in 2017. While “know your audience” and “be strategic” are always great tips, we wanted to give you some practical, actionable ways to revitalize your email marketing... Read More

Email Marketing, Marketing Cloud

Dec 08, 2017 By Blake Miller

3 Strategic Factors to Consider Other Than the Size of Your Email List

You know the spiel. Email continues to generate the most ROI of any marketing channel. It allows you to connect with your customers on a one-to-one basis. For these reasons, many marketers are understandably focused (read: obsessed) with growing their email lists. While the size of your list is... Read More

Email Marketing, Digital Marketing, Marketing Cloud

Oct 02, 2017 By Blake Miller

7 Things to Consider When Planning Promotional Email Campaigns

Whether you are jumping into your first promotional email campaign or are a long-time veteran of email marketing strategy, there are factors you have to consider every time you begin planning a new email campaign. Ignore one of these factors and you’re likely missing out on customers, conversions,... Read More

Email Marketing, Best Practices, Marketing Cloud, Marketing

Sep 15, 2017 By Blake Miller

Why Marketers Need to Deliver Accessible Emails

“Accessibility” is a term you have probably heard in email marketing circles, and one you will soon be hearing more often. What is it, and why does it matter to brands? Here’s a quick primer on accessibility in email marketing and some quick tips to get you started building your own accessible... Read More

Email Marketing, Best Practices