360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Three business people with a desk in the foreground

Oct 09, 2020 By Lauryl Denega

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money

These seven tips will help your organization rethink its vendor consolidation strategy for more cost savings, time to market improvements, consistency, and efficiency... Read More

Digital Transformation, Marketing, Marketing Cloud

Oct 08, 2020 By Martin Kihn

A CDP May Not Cure Baldness, but It Can Really Help Your Business

Disconnected data makes customer connections harder. See how Casey’s General Stores added new layers of personalization to its messaging and experienced a 16% lift in conversion rates... Read More

Customer Engagement, Marketing, Marketing Cloud, Data Management, Digital Transformation, Marketing Personalization

Oct 05, 2020 By Marah Studniski

Can Marketing Automation Help Save Lives? Yes, and Here’s How

Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how they did it... Read More

Customer Engagement, Marketing, Marketing Cloud, Pardot, B2B Marketing

Sep 28, 2020 By Megan Hostetler

Give Yourself the Gift of More Opened Emails This Holiday Season

Our prediction is that up to 30% of global retail sales will be made through digital channels this holiday season. Here's how to meet the demands of all-digital customers with emails and avoid deliverability pitfalls... Read More

Customer Engagement, Commerce, Marketing, Marketing Cloud, Retail

Sep 23, 2020 By Adam Blitzer

The All-Digital Customer Has Arrived — Is Your Business Ready?

What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show you how to get more from digital... Read More

Digital Transformation, Commerce, Marketing, Marketing Cloud, Community Cloud, Commerce Cloud, Service Cloud, CRM, Customer Experience, Ecommerce

Sep 14, 2020 By Kaleem McGill

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Even during a “hiring freeze” building relationships with strong candidates should still be important. Here are the three email marketing automation tactics one solutions architect used to prime the candidate funnel for when the roles return... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing

Aug 31, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Aug 21, 2020 By Gail Moody-Byrd

AI Is Keeping Supply Chains Running Throughout the Pandemic

Gail Moody-Byrd is Chief Marketing Officer and John Kalil is Chief Customer Officer at Noodle.ai, an enterprise artificial intelligence company and a Salesforce customer. This blog captures a recent conversation between Gail, John, and Salesforce. Did you know that demand and inventory planners of... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Leading Through Change, Pardot

Aug 18, 2020 By Tracy Eiler

How To Target the Right Accounts and Other ABM Insights From a CMO

Most B2B marketers have an account-based marketing (ABM) strategy. But how can you tell if your strategy’s working? And if it’s time for a change, where do you start? These tips can point you in the right direction... Read More

Customer Engagement, Marketing, Pardot, Marketing Cloud, Account-Based Marketing, B2B Marketing, Lead Generation

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money

A CDP May Not Cure Baldness, but It Can Really Help Your Business

Can Marketing Automation Help Save Lives? Yes, and Here’s How

Give Yourself the Gift of More Opened Emails This Holiday Season

The All-Digital Customer Has Arrived — Is Your Business Ready?

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

AI Is Keeping Supply Chains Running Throughout the Pandemic

How To Target the Right Accounts and Other ABM Insights From a CMO

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First