360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 02, 2019 By Rachel Boyles

What Email Marketing Can Learn From Dating Apps

Swiping is built for today’s customers. Today’s audience wants to focus on one idea at a time and being an audience with a short attention span, spend on average only 11 seconds on an email. Dating apps have grown in number and popularity not only because they evolve with the online dating... Read More

Marketing, Marketing Cloud, Email Marketing

Jan 26, 2019 By Tina Rozul

Unlock Your Marketing Voice

In this episode, we look at developing a marketing voice to make sure your message is coming across loud and clear. We talk to Simon de Cintra, speaking coach and author of the book, Unlock Your Business Voice. We find out what qualities the best marketing leaders share, and how to put in the work... Read More

Marketing, Marketing Cloud, Marketing Cloudcast

Jan 20, 2019 By Megan Hostetler

3 Book Recommendations to Help You Keep Pace With Modern Marketing

One of the best ways to follow current trends, learn new techniques, and retain a sense of humor about marketing is reading books on the subject. With a just quick search, you’ll find that the marketing book genre is home to hundreds of educational and entertaining reads by insightful and witty... Read More

Content Marketing, Marketing, Marketing Cloud, Marketing Cloudcast

Dec 21, 2018 By Katie Wheeler

Creating Personalized Content in Marketing Cloud - The Nuts and Bolts

Customers’ demand for constant, personalized, seamless experiences, has skyrocketed. According to Salesforce’s Second Edition State of the Connected Customer report, 67% of customers say their standard for good experiences are higher than ever. These raised expectations are likely due to customer... Read More

Marketing Cloud, Marketing

Dec 19, 2018 By Katie Wheeler

Empower Your Marketing Teams with Simpler Content Personalization

According to the State of the Connected Customer report, 79% of consumers say the experience a company provides is as important as its products and services. Increasingly, consumers also expect those experiences to be personalized just for them. Creating personalized customer experiences at scale... Read More

Marketing, Marketing Cloud

Dec 13, 2018 By Jon Suarez Davis

Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession

In the five years since we released the first State of Marketing report, marketers have seen a remarkable amount of change. The amount of data brands have access to has exploded, channels have proliferated, media has matured, market segmentations have granularized, and budgets have expanded. The... Read More

Marketing, Marketing Cloud, Research

Dec 12, 2018 By Megan Hostetler

How Retailers Listen and Engage Using Email and DMP [WEBINAR]

According to Salesforce’s “State of the Connected Customer” report, 80% of consumers are willing to share relevant information with companies to receive consistent interactions across every channel. Two of those channels are email and digital advertising. In Salesforce’s webinar, “Clever vs.... Read More

Marketing Cloud, Retail, News

Dec 10, 2018 By Lincoln Hull

How to Use Digital Advertising for Maximum B2B Engagement

B2B digital ad spending is on the rise, making for an increasingly crowded digital advertising landscape. But with so much competition for attention, how can B2B marketers break through the noise to truly engage prospects? To attract attention that drives valuable prospect engagement — like... Read More

Marketing Cloud

Dec 03, 2018 By Priya Pappu and Heidi Robbins

6 Common Mistakes Marketers Make While Building Customer Journeys

Working with thousands of companies over the last 19 years has helped us understand why certain ones succeed and others fail. It all comes down to creating a one-of-a-kind customer relationship. But delivering a personalized, cross-channel experience at every step of the customer lifecycle can be... Read More

Customer Experience, Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

What Email Marketing Can Learn From Dating Apps

Unlock Your Marketing Voice

3 Book Recommendations to Help You Keep Pace With Modern Marketing

Creating Personalized Content in Marketing Cloud - The Nuts and Bolts

Empower Your Marketing Teams with Simpler Content Personalization

Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession

How Retailers Listen and Engage Using Email and DMP [WEBINAR]

How to Use Digital Advertising for Maximum B2B Engagement

6 Common Mistakes Marketers Make While Building Customer Journeys

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First