360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Astro holding a smartphone beside a woman

Sep 24, 2020 By John Carney

As Demand for Self-Service Skyrockets, Here Are 3 Ways Telcos Can Keep Up

It's clear customers seek new ways to interact with wireless carriers — but how well are carriers delivering? Our New Retail Playbook inspired us to explore what these changes mean for the telecommunications sector and whether companies’ retail strategies keep pace with the market... Read More

Customer Engagement, Commerce, Communications, Ecommerce, Digital Transformation

Sep 09, 2020 By John Carney

Do You Know Your Customer? 5 Questions for Communications Service Providers

21% of customers say their satisfaction with communications service providers (CSPs) would increase if they received personalized interactions. CSPs have a wealth of customer data. It should be easy to deliver on expectations, right?... Read More

Artificial Intelligence, IT, Communications, Data Management, Analytics

Jul 28, 2020 By Mike Katz

T-Mobile Supports Distance Learning and a New Way To Work

For T-Mobile, the pandemic meant helping employees, customers, and communities adapt to a new reality at a time when staying connected is more critical than ever. Here Mike Katz, vice president of T-Mobile for Business, discusses how they made swift decisions... Read More

Business as a Platform for Change, Sales, Sales Cloud, Communications, Leading Through Change

Jul 21, 2020 By Mark Abramowitz

The Biggest Customer Service Trend of 2020? Phone Support

Customers demand support over the phone, and many companies are now challenged to deliver a consistent and quality experience during a pandemic. Here's how to do it well... Read More

Customer Engagement, Customer Service, Communications, Service, Service Cloud

Feb 08, 2020 By Richard Britton

3 Ways to Create Disruptive Change in the Communications Industry

This article was written by CloudSense, a Salesforce partner. Do you remember the last time you rented a movie from a video store? What about when you missed a show? One word: reruns. Now, binging movies or an entire series is a normal weekend activity for many. And, if you miss a prime time show,... Read More

CEO, Commerce, Commerce Cloud, Communications, Customer Experience, Digital Transformation

Feb 07, 2020 By Kelcy Joynt

Where to Find Salesforce at Mobile World Congress Barcelona

Join us at MWC Barcelona on February 24-27, 2020, to dive into the latest innovations in technology and learn how our intelligent mobile solutions can help your business keep up. You can find us in the Salesforce Networking Garden in GG2. Here are four reasons why you should swing by and say... Read More

Salesforce Ohana, Communications, Artificial Intelligence, Customer Experience, Mobile, Events

May 07, 2019 By Noah Kravitz

Power of Stories: One Small Business Is on a Mission to Lift People Up

Did you hear about the husband, wife, and family friend who founded a company because they were tired of all the incivility on TV and the internet? It's not a joke — they launched this company that tells stories to improve people’s lives. They even gave their decidedly mission-driven new business... Read More

Communications, Customer Story, Small Business, Startups

Apr 03, 2019 By Steve Sobel

The Three "E"s That Will Shape the Future of the Media Industry

Media companies — whether new entrants or traditional player in the publishing, broadcast and film space — are in a full-on war for consumer attention. Winners have been successful by doubling down on creating personalization strategies that drive relevance, monetizing assets across channels that... Read More

Communications