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Anna Rosenman
Anna Rosenman is vice president of marketing for Community Cloud, a digital experience platform that enables companies to build beautiful CRM-powered customer experiences. She’s a digital marketing leader with a history of bringing a human touch to B2B marketing.
We’re all taking a crash course in crisis communication in real time. As businesses reopen, the need for an effective communication strategy isn’t shrinking. If anything, it's growing. There’s so much more to communicate now: policy changes, community support, new hours, openings, curbside pickup,...
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B2B ecommerce growth is accelerating as buyers adopt new digital behaviors. Prior to the COVID-19 health crisis, nearly half (48%) of B2B businesses sold products online. And 88% expected to sell online exclusively in the next five years.
When stay-at-home orders left businesses unable to conduct...
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Many companies are daunted by the idea of building a richer digital experience for consumers right now. Those with limited infrastructure or resources can consider using no-code and low-code tools to create experiences that go beyond the transaction. These tools require little or no help from a...
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Crisis drives rapid change. Across industries, we’re grappling with a communication challenge in real time. Commerce leaders face a unique need to keep a mountain of content current – all while their content teams work from home. You and your content team may feel it’s impossible to respond fast...
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If you’re a leader in marketing, commerce, IT, service, or sales, chances are you’ve had to play a role in creating a digital experience. You may have even taken charge of an entire experience journey that links your business to your customers, your partners, or your employees. Understanding where...
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Is content king or a pain? As a fan of historical dramas like Versaille and The King, I’ve learned that some kings are heroes – and often high maintenance. And as a marketer, I know content needs to work hard to earn its crown. Yet, putting content to work can come with a high price tag.
Marketer...
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If you’re managing an ecommerce site for business partners, for example, selling chips to retailers, or selling large quantities of chemicals to business partners, you’ve already made progress in a key area — getting your commerce site up and running.
Now, how can you take that commerce site and...
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NOW TV, a streaming service from Sky, realized that its service agent portal needed to do a better job of presenting training and learning content. NOW TV connects customers in the UK and Ireland to their favorite TV, movie, and sports programming. And when customers have questions, a team of...
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