360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 27, 2018 By Chris Jacob

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Each year, Trailblazers from all over the world gather at Dreamforce to share brand success stories, information on current industry trends, and plans for adapting to future changes in the ever-evolving world of marketing. At this year’s Marketing Cloud keynote, Intelligent Marketing for the... Read More

Advertising, B2C Marketing, Customer Experience, Customer Journeys, Digital Marketing, Digital Transformation, Email Marketing, Marketing Cloud, Marketing Automation, Marketing Personalization, Personalization, Marketing

Sep 12, 2018 By Kelcy Joynt

How to Grow Your Audience in the Changing Media Landscape

The media industry is experiencing rapid change — and it's affecting everyone from studios and broadcasters to publishers and entertainment companies (and everything else in between). Advances in technology and the evolution of consumer behavior has pushed the media industry to bridge the gap... Read More

Customer Experience, Marketing, Personalization

Aug 22, 2018 By Regis Crawford

Why Customer Experience Matters More Than Ever

Marketers used to approach customer experience strictly from a campaign-centric perspective. And, frankly, many still do. But this is an old way of thinking about customer experience that comes with severe limitations, resulting in campaigns that are: Disconnected and inconsistent across... Read More

B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization, Personalization

Jul 30, 2018 By Kevin George

6 Tips for Harnessing the Power of AI for Email Personalization

In this era of hyper-personalization, your email subscribers likely only pay heed to emails that speak to them directly (and ignore the rest ). That’s why the key to great email marketing today is sending tailor-made content to the right people at the right time. This level of personalization in... Read More

Artificial Intelligence, Email Marketing, Marketing, Personalization

May 07, 2018 By Brian Kilcourse

Do Consumers Want Personalization or, Simply, Relevance?

Retailers of all sizes and across verticals have gotten religion about the need to ‘personalize the shopping experience’ for consumers. But does that really mean developing a true one-to-one capability? The truth is that consumers may not necessarily want personalization – they want solutions that are relevant to their lifestyles.... Read More

Commerce, Retail Insights, Personalization

Dec 21, 2017 By Heike Young

Welcome to 2018, The Year of Personalization. Here’s 3 Things You Need to Know

This time of year, predictions on what’s to come in the year ahead abound. But no matter what 2018 predictions article you read, personalization and AI are among the year’s hottest trends in retail. Here are three things to know.... Read More

Commerce, Retail Insights, Personalization

Top Salesforce Einstein Blog Posts and Case Studies in 2017 (so far)

Jun 12, 2017 By Lisa Lee

Personalization at True Religion Brand Jeans: The Story Continues

I had a great, personalized experience at the San Fransisco outpost of True Religion Brand Jeans. But I wanted to know – would the experience be consistent in the New Hampshire store?... Read More

Commerce, Customer Story, Shopper Experience, Personalization