360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Brian Solis and Nick Mehta Leading Through Change

Sep 25, 2020 By Brian Solis

The Best Equation for Business Success Is Customer Success

What’s the difference between customer-centricity, customer experience, and customer success? The definitions aren't important, but how customers describe them and the engagement they have with your company throughout their journey... Read More

Customer Engagement, Customer Service, Thought Leadership

Aug 31, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Aug 06, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Jun 29, 2020 By Jesse Sostrin

Stop Taking Adversity So Personally

There’s a lot of talk about resilience out there these days. Resilience is among the most essential leadership traits required to bounce back from crisis. It all begins with a crucial mindset shift followed by these two strategies... Read More

Future of Work, CEO, Leading Through Change, Leadership, Thought Leadership

Jun 24, 2020 By Gavin Patterson

Change That Lasts Starts With a Focus on Humanity

Gavin Patterson and Mark Carney discuss turning the current health and climate change crises into opportunities for a more resilient and inclusive economy and society. The following excerpts have been lightly edited for brevity and clarity... Read More

CEO, Future of Work, Leading Through Change, Thought Leadership

May 27, 2020 By Ann Marie Aviles

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. This week, we break down our latest survey results and share what retailers can learn from each generation. We’re posting the insights we’ve... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Thought Leadership

May 20, 2020 By Jennifer Turcotte

Pharma Now: How the Industry Will Recover and Adapt

In late January, I wrote a blog titled Trends Impacting Pharma in 2020. Now, in May, we see how quickly things can change. In response to COVID-19, the pharmaceutical industry has accelerated its digital transformation to address what are now not just trends, but imperatives — like... Read More

Customer Engagement, CEO, Healthcare & Life Sciences, Leading Through Change, Thought Leadership, Pharmaceuticals

May 15, 2020 By Matt Jaffe

Starbucks CEO Kevin Johnson Discusses Crisis Response and Recovery

Salesforce CEO Marc Benioff recently interviewed Starbucks President and CEO Kevin Johnson, reflecting on the company’s response to COVID-19. Starbucks was coming off its strongest holiday quarter when Johnson received news of the COVID-19 outbreak in China. “We had to completely pivot,” Johnson... Read More

Future of Work, CEO, Leading Through Change, Thought Leadership

May 15, 2020 By Pip Marlow

Staying Positive in the New Normal: Insights From a Top Entrepreneur

“The future of work happened. And it happened on the 11th of March when the World Health Organization announced a pandemic.” For Naomi Simson, Shark from Shark Tank Australia and founder of experience business RedBalloon, the outbreak of COVID-19 was like watching 20 years of her life disappear... Read More

CEO, Future of Work, Leading Through Change, Thought Leadership

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Best Equation for Business Success Is Customer Success

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

3 Principles To Help You Rethink Your Approach To Customer Data

Stop Taking Adversity So Personally

Change That Lasts Starts With a Focus on Humanity

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

Pharma Now: How the Industry Will Recover and Adapt

Starbucks CEO Kevin Johnson Discusses Crisis Response and Recovery

Staying Positive in the New Normal: Insights From a Top Entrepreneur

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First