COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

May 07, 2018 By Brian Kilcourse

Do Consumers Want Personalization or, Simply, Relevance?

Retailers of all sizes and across verticals have gotten religion about the need to ‘personalize the shopping experience’ for consumers. But does that really mean developing a true one-to-one capability? The truth is that consumers may not necessarily want personalization – they want solutions that are relevant to their lifestyles.... Read More

Commerce, Retail Insights, Personalization

May 01, 2018 By Caila Schwartz

Q1 Shopping Index: Ecommerce Grows 15%, Fueled by Rebound in Traffic

It was a positive start to 2018, as retailers saw healthy 15% growth in digital revenue in the first quarter, fueled by balanced increases in both digital traffic and shopper spend. The growth in Q1 traffic represents a turnaround from the majority of 2017, when traffic growth to retail sites was largely flat.... Read More

Commerce, Retail Insights, Shopping Index

Apr 16, 2018 By Heike Young

Data That You Don’t Act on is as Useless As Data You Never Saw in the First Place

A survey by Deloitte Digital and Salesforce found that brands that focus on data to a higher degree perform better than those who do not. Still, many brands are not prioritizing data and AI. For a deeper look at the mindset of today’s data leaders, we chatted with Rama Ramakrishnan, Senior Vice President of Data Science for Salesforce Commerce Cloud.... Read More

Commerce, Retail Insights, Thought Leadership

Apr 09, 2018 By Rob Garf

The Reality of Customer Experience: Overpromised and Underdelivered

The concept of ‘consumer experience’ has been such a hot topic of conversation for so long, you’d think that every brand is prioritizing customer-centricity and succeeding by delivering superior experiences. But you’d be wrong.... Read More

Commerce, Retail Insights, Shopper Experience, Thought Leadership

Apr 05, 2018 By Jared Blank

If Data is King in Retail, Where’s the Governance?

Data is taking its rightful place as the king of the hill in retail; it’s the thing that marketers rely on to personalize experiences, launch cross-channel campaigns and drive fast, intelligent business decisions. Without it, brands are flying blind. But who owns it?... Read More

Commerce, Retail Insights, Data Management, Thought Leadership

Apr 03, 2018 By Ross Guthrie

AI Will Pay Huge Dividends for Brands by 2020. Here’s How.

A recent research report by Deloitte Digital and Salesforce found that, while the potential business impact of AI is massive, adoption rates are still low. Why isn’t AI used more often? Adopting AI can be a major effort, especially when underlying data is disconnected and messy, but brand leaders’ investments in AI promise to pay big dividends in the future. Here’s how.... Read More

Commerce, Retail Insights, Artificial Intelligence

Mar 28, 2018 By Maria Martinez

Understanding What It Really Means to be “Customer Obsessed”

As more businesses adopt a customer-centric focus and this becomes the norm, this advantage will come to an end. Companies that are unable to provide positive customer experiences will be threatened by the growing number of businesses using customer experience to drive loyalty and adoption of their products.... Read More

Commerce, Retail Insights, Customer Success

Mar 26, 2018 By Rob Garf

If You Don’t Know Who Owns Customer Experience in Your Company, You’re Not Alone

New research from Deloitte and Salesforce reveals that the majority of brands say consumer experience—the sum of all the interactions consumers have with a company’s products, services, and brand across touch points—is the singular competitive differentiator today. But despite its strategic priority, consumer experience generally remains overpromised and underdelivered.... Read More

Commerce, Retail Insights, Unified Commerce, Thought Leadership

Mar 20, 2018 By Gordon Evans

XChange is Now Salesforce Connections!

For seven years Demandware hosted XChange, an amazing annual event bringing together retailers, brands, thought leaders and technology partners for three days of inspiration, learning, and fun. Now, almost two years after being acquired by Salesforce, we’re thrilled to announce a bigger event for Trailblazers driving innovation in commerce, digital marketing and service across all industries – Salesforce Connections!... Read More

Commerce, Retail Insights, Events