COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Mar 19, 2018 By Heike Young

How to Win Shoppers in the Retail Renaissance: New Data from 550 Brand Leaders

According to new research from Salesforce and Deloitte Digital, we’re experiencing a retail renaissance, and it’s time to dig deeper and discover how some of the world’s top-performing brands win shoppers for the long-term. The report is based on a global survey of more than 550 traditional retail, pure play, consumer goods, and branded manufacturing leaders, and sheds light on what elite performers do to win shoppers, and how their strategies suggest a model for success.... Read More

Commerce, Retail Insights, Unified Commerce, Thought Leadership

Mar 12, 2018 By Sara Fuhs

Small Ball: New Tools to Turn Browsers Into Buyers

How do retailers grow their online business? Often, it’s not with large, ambitious long-term projects but the quicker wins that almost always move the needle. That’s why retailers and brands need to focus on optimizing the “basics” of ecommerce. But the truth is that many retailers are missing opportunities for these quick wins.... Read More

Commerce, Retail Insights, Ecommerce, Social Media Marketing

UX Best Practice: The All-Important ‘Add-to-Cart’ Page

Mar 07, 2018 By Jeff Dearing

UX Best Practices: The All-Important “Add-to-Cart” Page

The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. ... Read More

Commerce, Retail Insights, Ecommerce, Best Practices

Mar 05, 2018 By Jeff Barnett

Hang Onto Your Hats. We’re Seeing a Retail Renaissance

There’s more going right in retail, right now, than there has been in years. Need proof? 2017 was the strongest year for retail sales growth since 2014; in addition, retailers had their best holiday season since 2010. What’s driving the retail renaissance?... Read More

Commerce, Retail Insights

Feb 26, 2018 By Jeff Dearing

UX Best Practices: The Checkout Flow

Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.... Read More

Commerce, Retail Insights, Ecommerce

Feb 07, 2018 By Brittany Carey

How the Voice of the Customer Can Transform Your Organization

The Law of Accelerating Returns states that ‘we won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress’. As innovation increases, companies must find new ways to deliver customer value. This can feel daunting, but the good news is that customers cannot wait to tell you about their needs and expectations. Your job is to listen.... Read More

Commerce, Retail Insights, Customer Success, Thought Leadership

Feb 06, 2018 By Jeff Dearing

UX Best Practices: Retail Site Navigation (Don't Let Your Customers Get Lost in the Woods)

Imagine a retail and being unable to find what you look for; products may be haphazardly arranged, or you are overwhelmed by choices without a guide. You leave frustrated and the retailer loses a sale. This happens online when you can’t find what you want. The culprit? Oftentimes, bad navigation.... Read More

Commerce, Retail Insights, Ecommerce, Best Practices

Feb 01, 2018 By Mathew Sweezey

Consumers Prefer Chatbots for Quick Communication with Brands

The new consumer mandate is speed, and a brand new joint project between MyClever, Drift, Salesforce, and SurveyMonkey Audience has just found chatbots as fulfilling this very need. In the State of Chatbots 2018 research, it was found consumer feel chatbots are 35% better at answering both quick, and complex questions than applications.... Read More

Commerce, Retail Insights, Artificial Intelligence

Jan 30, 2018 By Caila Schwartz

Q4 Shopping Index: From Mobile to Discount Rates and Buying Intent, It Was A Quarter of Firsts

In the fourth quarter, shoppers piled into digital commerce due mostly to the Christmas/Holiday season, driving traffic growth above shopper spending growth for the first time in a few quarters. But beyond traffic growth, Q4 stood out as a period of firsts for digital commerce.... Read More

Commerce, Retail Insights, Shopping Index