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Brian Kilcourse
Brian is a managing partner of Retail Systems Research LLC, which provides insight into business and technology challenges facing the extended retail industry, and provides thought leadership and advice on navigating these challenges for specific companies and the industry at large. He has been recognized as one of the Premier 100 IT Leaders by Computerworld magazine (March 2001) and by Information Week as leader of the #1 retail IT shop (#9 overall in the InformationWeek 500 survey, 2001).
Retailers of all sizes and across verticals have gotten religion about the need to ‘personalize the shopping experience’ for consumers. But does that really mean developing a true one-to-one capability? The truth is that consumers may not necessarily want personalization – they want solutions that are relevant to their lifestyles....
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