Retailers fight tooth and nail to adapt business strategies for the next era of shopping. New data shows the average ecommerce visit is shorter than ever at four minutes and 12 seconds, and mobile traffic is increasingly beating desktop. That means retailers must reduce friction and create seamless...
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As brands have taken notice, the phrase “mobile-first” has entered the lexicon of merchants looking to capitalize on this trend and build their digital commerce journey. But what does mobile-first mean, and how does a brand truly become mobile-first?...
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It was a positive start to 2018, as retailers saw healthy 15% growth in digital revenue in the first quarter, fueled by balanced increases in both digital traffic and shopper spend. The growth in Q1 traffic represents a turnaround from the majority of 2017, when traffic growth to retail sites was largely flat....
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In the fourth quarter, shoppers piled into digital commerce due mostly to the Christmas/Holiday season, driving traffic growth above shopper spending growth for the first time in a few quarters. But beyond traffic growth, Q4 stood out as a period of firsts for digital commerce....
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Welcome to our third annual Salesforce Predicts series, where our global thought leaders and subject matter experts, who live on the front lines of retail, leverage their expertise and experience to predict what retail and commerce will look like in the coming year....
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We’re seeing the first real sign of maturity in digital commerce – flat traffic growth. However, digital revenue growth continues to be healthy, at 15% in Q3....
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Shopping Index data shows that shoppers benefited from the sales slump many retailers are experiencing, as companies employed aggressive tactics to entice consumers to their websites; Discount rates and free shipping are at all time highs....
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The latest Salesforce Shopping Index echoes what we’ve been watching over the past two quarters – shopper spend growth outpaced traffic growth as the primary driver of digital commerce growth, which came in at 14% in the second quarter. Consider this the official recalibration of ecommerce expectations....
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We’re taking our Salesforce XChange conference to Europe next week – Copenhagen, to be precise. Our latest Shopping Index, which includes Australia/New Zealand (ANZ) for the first time, uncovers some interesting nuggets of digital shopping activity outside the US....
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