Photo of Salesforce colleagues at Cannes Lions 2019

Jun 26, 2019 By Jon Suarez Davis

Three Lessons From Cannes Lions 2019

In my nine years of attending Cannes Lions — the international festival of creativity that takes place in France — I have met many amazing people and witnessed some of the world’s most creative marketing. But this year, I saw a new level of creativity emerge. Not because there were more célébrité... Read More

Marketing

Dec 13, 2018 By Jon Suarez Davis

Introducing the 5th Salesforce State of Marketing Report: Here are the Top Trends Redefining the Profession

In the five years since we released the first State of Marketing report, marketers have seen a remarkable amount of change. The amount of data brands have access to has exploded, channels have proliferated, media has matured, market segmentations have granularized, and budgets have expanded. The... Read More

Marketing, Marketing Cloud, Research

Jun 14, 2018 By Jon Suarez Davis

Connections 2018 Marketing Cloud Keynote: Intelligent Marketing for the Empowered Consumer

This week, our annual event, Connections, is taking place in Chicago. It offers a chance to bring together marketing Trailblazers to share, collaborate, and learn about building brands and driving growth in the Fourth Industrial Revolution. Marketing has always been about building strong... Read More

Connections, Events, Marketing, Marketing Cloud

May 15, 2018 By Jon Suarez Davis

What Marketers Can't Afford to Miss at Connections 18

At its core, marketing is all about the relationships that brands build with their consumers. A perfectly timed email, a piece of video content that wows, a witty social post — all of these seemingly simple moments show that marketers are matchmakers. And there’s perhaps no better place for... Read More

Marketing, Marketing Cloud, Events, Connections, Company

Jan 31, 2018 By Jon Suarez Davis

A Deep Dive into the 5 Trends Shaping Marketing in 2018

Yesterday morning, Adweek published my piece on the trends that’ll propel marketers forward in 2018. You’ll often see many articles like this at the beginning of a new year, but some of them read more like imaginative guesses or wishful speculation rather than insights you can walk away with. We’re... Read More

Digital Marketing, Digital Advertising, Marketing, Marketing Cloud, Artificial Intelligence

Jun 15, 2017 By Jon Suarez Davis

Salesforce Releases Fourth Annual “State of Marketing” Report - Marketing Embraces the AI Revolution

Companies of all industries and sizes are in the midst of a groundbreaking revolution, driven by connected customers who expect personalized and consistent experiences across every channel. Released today, the 2017 Salesforce State of Marketing report found that creating customer journeys augmented... Read More

Marketing, Marketing Cloud, News