COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Jul 19, 2018 By Rob Garf

Retailers Ride the Prime Day Wave

Over the next few days, shoppers across the US will eagerly await packages as a result of Prime Day, Amazon’s manufactured shopping holiday that ran for 36 hours from 3:00 PM EST on July 16 to July 17. We follow up our predictions from last week with the following analysis.... Read More

Commerce, Retail Insights, Shopper Experience

Jul 13, 2018 By Rob Garf

Just Another (Prime) Day — What Retail Can Expect from Amazon’s 2018 ‘Day’ of Deals

What you can expect from Amazon Prime Day 2018: This manufactured holiday will bring riches not only to Amazon, but also for other brands willing and prepared to ride the wave.... Read More

Commerce, Retail Insights, Shopper Experience

Jun 27, 2018 By Rob Garf

Does Retail’s Race to the Bottom Have a Floor?

Endless markdowns. Promo fatigue. Store closures. Bankruptcies. Is the race to the bottom in retail finally nearing an end?... Read More

Commerce, Shopper Experience, Retail Insights

Jun 25, 2018 By Lisa Lee

Socks Are Cool! Stance Is Busting Lines, Adding Stores, and Collabing with Celebs to Sell More of Them

You might think that socks, like incandescent light bulbs and toilet paper, haven’t changed much in 100 years because a sock is as utilitarian and innovative as a sock will ever be. There may be some truth to that, but Stance Socks is driving innovation not only with the product, but in the way it engages with its customers to sell it.... Read More

Commerce, Customer Story, Retail Insights

Jun 20, 2018 By Heike Young

7 Reasons You Need to Centralize All Your Consumer Touchpoints

If there’s anything we’ve learned from years of gloomy retail headlines, it’s that shoppers are in complete control, and if brands don’t offer an exceptional experience that drives repeat visits and purchases, shoppers will find a brand that will. That said, the next major milestone in retail’s evolution will be brands’ expansion from unified commerce to a more holistic, unified consumer engagement strategy.... Read More

Commerce, Retail Insights

Jun 07, 2018 By Gordon Evans

Salesforce Named a Leader in the Gartner Magic Quadrant for Digital Commerce – For Third Consecutive Year

We’re thrilled to share the news that Salesforce has been named a Leader in the Gartner Magic Quadrant for Digital Commerce for the third consecutive year. We believe there’s a key reason we’ve been named a Leader – our trailblazing customers, who constantly inspire us and are at the center of everything we do.... Read More

Commerce, Retail Insights

Jun 05, 2018 By Vinod Kumar

Digital Commerce Benchmarks: Product Views Per Visit

Benchmark comparisons based on industry averages are an important indicator of the health of a brand’s business. Knowing how you stack up against your peers can inform business decisions that help you compete more effectively. But there’s a downside: “average” metrics sometimes over-simplify the health of the system they represent.... Read More

Commerce, Retail Insights

May 21, 2018 By Caila Schwartz

Mobile Shopping Focus Report: Here’s What’s Driving Mobile Commerce Today

In 2016, few brands were adopting a mobile-first strategy to ecommerce. Our new report, Mobile Shopping Focus, shows that while phones are closing the gap with computers, they still trail in share of orders. What’s really moving the needle in mobile commerce today? ... Read More

Commerce, Retail Insights, Mobile, Shopper Experience

May 14, 2018 By Eric Lessard

Mobile Commerce: What Does It Really Take to Be ‘Mobile-First’ in 2018?

As brands have taken notice, the phrase “mobile-first” has entered the lexicon of merchants looking to capitalize on this trend and build their digital commerce journey. But what does mobile-first mean, and how does a brand truly become mobile-first?... Read More

Commerce, Retail Insights, Mobile, Shopping Index