360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 03, 2020 By Kathy Baxter

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Getting AI right is difficult, but more important than ever. Little will change until companies commit to creating and implementing AI responsibly and ethically. Learn how industry leaders are doing it... Read More

Artificial Intelligence, IT, Einstein

Sep 03, 2020 By Kyle Teague

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

How do you market to fans when there are no fans in the stands? That sounds like a line from a Dr. Seuss riddle, but it’s the very real challenge that NBA and WNBA organizations face this summer. Here's how Pacers Sports and Entertainment worked to create the ultimate fan experience... Read More

Customer Engagement, Marketing, Service Cloud, Marketing Personalization, Marketing Automation, Customer Experience, Customer Journey

Sep 02, 2020 By Kaci Smith

8 Sales Cloud Productivity Tips To Drive Growth

The best salespeople stay close to their customers. Hear from account executives, Sales Cloud staff, and members from our Trailblazer community as they share their best advice and pro tips to grow your revenue while selling remotely... Read More

Digital Transformation, Sales, Sales Cloud

Sep 02, 2020 By Lisa Lee

COVID Creates Unprecedented Opportunity for CIOs

CIOs are in the spotlight as the COVID-19 pandemic accelerates the pace and scale of change. there is an unprecedented urgency for them to drive business transformation and growth as companies adapt. Here's why the role is now more relevant than ever... Read More

Future of Work, IT, Digital Transformation

Sep 01, 2020 By Kathleen Garvin

10 Secrets To a Successful Sales Meeting Agenda

Make sales meetings count by developing the right agenda, sharing critical updates, and fostering group discussion, while leaving simpler updates for email. This article will help you run efficient meetings for your team in no time ... Read More

Sales, Sales Strategies, Best Practices

Sep 01, 2020 By Katie Dunlap

7 Steps To Unify Data and Create Connected Experiences Customers Expect

Information silos and poor data quality can — and often do — bedevil the delivery of topnotch customer experiences. Here's what to do about that... Read More

Digital Transformation, CEO, IT, CRM, Leading Through Change

Sep 01, 2020 By Bill Patterson

70% of Customers Prefer On-Site Service, Even Now — Is Your Field Service Ready To Deliver?

According to Salesforce Snapshot Research, 70% of customers prefer on-site service over video. Today, as field service appointments increase, the need for safe, fast, and complete service delivery — the first time — becomes even more important... Read More

Future of Work, Customer Service, Service, Service Cloud

Aug 31, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Aug 28, 2020 By Brian Solis

Retail Needs Haven’t Changed: The Buying Experience Has With CarMax

Salesforce research notes that ecommerce grew by 71% in Q2 2020. With that, CarMax — America’s largest used-car retailer and a Fortune 500 company — had to learn to adapt to the convenience, speed, and control of shopping online. Here's their story... Read More

Customer Engagement, Customer Service, Leading Through Change, Service Cloud, Ecommerce, Retail

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

8 Sales Cloud Productivity Tips To Drive Growth

COVID Creates Unprecedented Opportunity for CIOs

10 Secrets To a Successful Sales Meeting Agenda

7 Steps To Unify Data and Create Connected Experiences Customers Expect

70% of Customers Prefer On-Site Service, Even Now — Is Your Field Service Ready To Deliver?

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Retail Needs Haven’t Changed: The Buying Experience Has With CarMax

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First