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Brian Solis
Brian Solis is Salesforce's Global Innovation Evangelist. He's also an 8x best-selling author, international keynote speaker, and digital anthropologist. At Salesforce, he humanizes emerging and disruptive trends to help leaders see new and more meaningful possibilities for digital transformation and innovation. Connect with him on LinkedIn and Twitter.
What’s the difference between customer-centricity, customer experience, and customer success? The definitions aren't important, but how customers describe them and the engagement they have with your company throughout their journey...
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“Clients don’t care so much about our products, clients care about what our products can do for them,” says Union Bank's Rajana Clark. Catch Clark's discussion with Brian Solis on how organizations can use digital transformation for frontline customer engagement...
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Salesforce research notes that ecommerce grew by 71% in Q2 2020. With that, CarMax — America’s largest used-car retailer and a Fortune 500 company — had to learn to adapt to the convenience, speed, and control of shopping online. Here's their story...
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In times of disruption, leaders have no choice but to learn as they go, to write a new playbook based on real-time, data-driven insights, testing and learning, and successes and failures. The best advice in the absence of direction is to get back to business basics ...
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This post was originally published on Forbes.com.
Executives for the most part don’t get social media. But it’s not their fault. After all, many corporate execs don’t even read their own email – how are they expected to realize the benefits of new platforms if many don’t use them...
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