It is clear that the B2B marketing playbook must be rewritten. Today, prospective customers lead their own way through the buying journey — sourcing information about products and services online and through social networks. The scattered discovery process has changed the way people and companies...
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No surprise-we love to blog at Salesforce. But we recognize that we're not the only game in town. Like you, we use blogs to stay abreast on the perspectives of others. There's always more to learn.
There are thousands of blogs dedicated to various topics related to marketing. Here,...
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Wake up, grab some coffee and prepare for another great day at Connections. Although you might still be feeling the glow from yesterday's monumental opening keynote, sessions, and of course the amazing concert, it's time to get your game face on. Day two will be action packed.
There are...
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Welcome to Connections! Day 1 is where it all begins. Today we walked through the doors to the digital marketing event of the year, put on our badges, and settled in for three unforgettable days of marketing innovation and inspiration.
As you recharge your devices and shine up your dancing shoes...
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Our partners are an integral part of bringing Salesforce innovation to life. To celebrate the digital marketing success they bring to our customers, we recognized five partners with the Marketing Cloud Partner Innovation Award, presented yesterday at Connections, the Digital Marketing Event of the...
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Today, customers have more information, choices and power than ever before, making the customer experience extremely important to businesses. Creating seamless, personalized customer experiences requires collaboration across the company, but, as the lines between sales, service and marketing...
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Email continues to play an important role in the overall customer experience. In fact, according to our 2016 State of Marketing Report, 80 percent of marketers agree email is core to their business and 79 percent say it directly generates ROI.Marketers need the ability to manage their email...
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Today, customers have more information, choices and power than ever before, making the customer experience extremely important to businesses. Creating seamless, personalized customer experiences requires collaboration across the company, but, as the lines between sales, service and marketing...
Read More
The countdown is over-the start of the digital marketing event of the year has finally arrived. Welcome to Connections 2016. We know you're ready to get started, so just a few last minute highlights and reminders.If you haven't done so yet, head straight for registration to secure your...
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