Dec 19, 2016 By Karalee Slayton

Digital Marketing Strategy: 4 Keys to Better Customer Engagement

Your customers have never been more powerful. With so many forms of media vying for their attention, they get to choose how information reaches them and what they deem worthy of further exploration. Engaging with customers - reaching them via their preferred channels and at the moments they are... Read More

Marketing, Digital Marketing, Strategy

May 10, 2016 By Karalee Slayton

How to Make Customer Experience Everyone’s Mission: Introducing Marketing Cloud Lightning

Today, customers have more information, choices and power than ever before, making the customer experience extremely important to businesses. Creating seamless, personalized customer experiences requires collaboration across the company, but, as the lines between sales, service and marketing... Read More

Marketing, Marketing Cloud, Lightning, Featured

May 10, 2016 By Karalee Slayton

How to Make Customer Experience Everyone's Mission

Today, customers have more information, choices and power than ever before, making the customer experience extremely important to businesses. Creating seamless, personalized customer experiences requires collaboration across the company, but, as the lines between sales, service and marketing... Read More

Marketing, Customer Journeys, Strategy

Feb 05, 2015 By Karalee Slayton

Transforming Customer Data into Customer Journeys

Your customers are interacting with you across many avenues — from Twitter and Facebook, to emails, texting, and the web. And all along the way, you’re collecting valuable information about them, and building extensive customer profiles with preferences, purchase history, and even personal details... Read More

Featured, Marketing, Marketing Cloud

Apr 24, 2014 By Karalee Slayton

Introducing the New ExactTarget + Salesforce Integration

Your customers are interacting with you in many ways. From Twitter and Facebook to emails, texting, and the web. And you're collecting valuable information about them and building extensive customer profiles with preferences, purchase history, and personal details like birthdates. How well, though,... Read More

Marketing, Digital Marketing, Marketing Cloud