There is no doubt that the average digital marketer is always on the go. Until now, marketers had to rely on their desktop to manage tasks like pausing, resuming, rescheduling or canceling an email send. Today, we are excited to announce that Salesforce Marketing Cloud users are now able to run...
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Today's connected customers expect personalized and relevant experiences, leading marketers to intelligently use customer data to fuel their advertising strategy, targeting and messaging. While much of digital advertising historically has been built for a PC and web browser world powered by...
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Scott McCorkle, CEO of Salesforce Marketing Cloud, kicked off Connections 2016 in style. Though there were many memorable moments and game-changing announcements, let's check out six of highlights. Salesforce Stands for EqualityEvery member of the Salesforce team is proud that our company has...
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In my conversations with Salesforce Marketing Cloud Partners, I’ve heard their need for more clarity on our program tiers, more enablement tools and support and ultimately more opportunities to distinguish their unique skills in the marketplace. Customers have also asked for more insight into...
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Need a reason to crack open a book tonight? Reading increases your brain power, boosts intelligence, and is generally a better way to spend a few hours than playing Candy Crush or refreshing your Instagram feed. (After all, no one wants to be that person who likes photos 25 seconds after they were...
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Unable to make it to Connections 2016? You can still join the action from your desk or device via the Connections Livestream. Here's a look at some of the exciting content we have in store. Be sure to preregister at any time to reserve your front row seat. Note all times are EST.Tuesday, May...
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Marketers can use apps to connect to their customers with email, mobile, social, web experiences and advertising. So we’re excited to share that apps from Salesforce Marketing Cloud will be coming to the AppExchange starting May 10th.
But how do these apps get in front of marketers?
1. All apps...
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Ready to make 2016 your breakthrough year? Here are five tips, based on a survey of nearly 4,000 marketing leaders worldwide, that you can use to drive a more effective marketing team starting now.
1. Adopt a customer journey strategy.
From supercharging revenue growth to boosting customer...
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Audience segmentation has been a cornerstone of marketing for decades. It's a simple principle to understand--and even a little segmentation goes a long way toward personalization goals. It's all about dividing large audiences into smaller subsets of homogenous groups based on known or...
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