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Shannon Duffy
Shannon Duffy is SVP Product Marketing: Marketing Cloud, Commerce Cloud, Salesforce Platform & Einstein Analytics at Salesforce. Connect with her on LinkedIn.
Maximize return on experience by making data and business process the foundations of customer interactions and deliver the best digital experiences possible...
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Salesforce has been one of the pioneers for low-code application development, and this year we have seen a wave of excitement around the strategic adoption of low-code as a cornerstone for digital transformation. At Dreamforce 2019, we saw a lot of enthusiasm around low-code development as we...
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Today, the most important thing a business can do to connect with their customers and employees is to provide valuable digital experiences. It is that last mile of personalized, design-centered, data-driven interaction where the customer engages with your brand and product and falls in love with...
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There’s rock and there’s how John Varvatos rolls.
We sat down with the designer during New York Fashion Week at his store on the Bowery to get his take on brand identity, technology in fashion, and driving change. Rock ‘n’ roll runs deep for his namesake brand, which is fitting given the store is...
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We’re excited to announce that Gartner has named Salesforce a Leader in their new Magic Quadrant for Low Code Application Platforms (LCAP).
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We are excited to share that Salesforce has been recognized as a Leader in Gartner's first-ever Multi-Experience Development Platform Magic Quadrant!
Why is multi-experience development a strategic priority for IT and business decision-makers?
The way people live and work is becoming more...
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With so much on their plates every day, IT leaders may not have the opportunity to take a step back and examine the broader trends that are impacting — even transforming — their organizations, either now or in the future. We decided to do the work for you by surveying over 100 IT executives at...
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The number of businesses using AI technology to enhance employee experiences is on the rise. With the guiding hand of IT teams, businesses hope to increase employee satisfaction and maintain high levels of employee retention by giving them predictive insights, automated actions, and reliable...
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Fewer than two in 10 American businesses are quantifiably good at delivering customer experiences despite universal agreement that excellent experiences can differentiate a company from its rivals.
Why is this? Turns out the vast majority of companies lack the ability to absorb and analyze customer...
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