MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

May 06, 2016 By Marta Lawrence

Do you have Connections Fever? Here are 10 Things you Need on your Must-do List.

Have you used #CNX16 on one or more social networks in the last 48 hours? Do you ever fantasize about DJing a party from your wrist or appearing in a video with Joel Book? Do you hyperventilate when you think about how you're going to make it to "Getting Started with Cross-Channel... Read More

Marketing, Digital Marketing, Events

May 06, 2016 By Kyle Graden

2 Philanthropic Ways #CNX16 is #OpenForService to All Marketers

On May 10-12, the Salesforce Marketing Cloud will host thousands of digital marketers in Atlanta for Salesforce Connections 2016 and we encourage marketers of all backgrounds to attend. Whether you manage email or advertising, identify as transgender or cisgender, or are one of our amazing... Read More

Marketing, Digital Marketing, Events

May 06, 2016 By Megan Hostetler

25 Best Practices to Drive Mobile Engagement in 2016

Looking to increase your mobile subscriber list and drive engagement with mobile email, SMS/MMS, group messaging and push notifications? Of course! In the spirit of the SMS maximum of 160 characters, here are 25 tips and tricks to help you get the most from mobile marketing.Honor permissions.... Read More

Marketing, Digital Marketing, Mobile Marketing

May 05, 2016 By Sarah Patrick

3 Questions To Ask To Identify The Best Social Media Channels for Your Digital Marketing Strategy

Social media is increasingly seen as the digital marketing strategy of choice for small and large businesses, alike. According to the 2015 Social Media Marketing Industry Report, 92 percent of marketers believe social media is important to their business. And, as the social media giants continue to... Read More

Social Media, Online Marketing, Marketing

May 05, 2016 By Hilary Givens

Facebook Shows No Sign of Slowing Down

In assembling a list of words to describe the millennial generation, ‘mobile’ should most certainly be considered a top contender. Today, smartphones have found their way into the hands of people everywhere, offering users the ability to do just about anything with a click or a swipe. In addition,... Read More

Advertising, Marketing, Marketing Cloud, Social Media

May 04, 2016 By John Zissimos

3 Ways to Create Stories that Resonate with Your Audience

As the Chief Creative Officer for Salesforce, I’m responsible for overseeing our brand, wherever it appears — across our different web properties, in advertising campaigns, at massive events like Dreamforce, and everywhere in between. And to build a great brand, you must first have a great story to... Read More

Cloud, Careers, Innovation, Featured, Leadership, Marketing

May 04, 2016 By Sharon Gillenwater

Why ABM is Such a Hot Topic

Account-based marketing (ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are seeing positive, measureable results. As Marketing Land notes, “companies practicing ABM have better alignment with sales, often close bigger deals with target accounts, and... Read More

Marketing

May 03, 2016 By Lauren Esposito

Introducing marketingcloud.com-Made by Marketers, for Marketers

Have you checked out marketingcloud.com yet? It's the new home for Marketing Cloud content, solutions, news and events, and everything else you need to be a master of digital marketing. If you're an existing Marketing Cloud customer or saw our recent post, you're aware that we've... Read More

Marketing, Digital Marketing, Marketing Cloud

May 03, 2016 By Heike Young

Here’s How to Enjoy Connections 2016 via Livestream

Digital marketers, listen up. If you’re not able to make it to Atlanta for Connections 2016, Salesforce’s marketing conference and the digital marketing event of the year, we have the solution. Register now to join the free livestream! Top keynotes, email sessions, creativity sessions, and much... Read More

Marketing, Marketing Cloud