As a marketer, you see it and your customers feel it: the ever-present shift from offline to online interactions. Marketing budgets are getting more fragmented and complicated — and that means marketers must get smarter about how they spend every marketing dollar.
To be successful, marketers need...
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Thousands of apps are submitted to the app stores every day. For each that is featured by Apple or Google, there are hundreds that fall through the cracks. In just a few years the mobile landscape has become incredibly competitive, and to the victor go features from Apple and a relatively permanent...
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Captain Scott Kelly wasn't a very good student when he was young. He freely admits, he'd probably be diagnosed with ADD now.When he was a teenager, the man who has spent more time in space than any other American would have appeared to everyone else as just some below-average student...
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Whether you work in B2C, B2B, or B2B2C, marketing is marketing, right? Yes and no. While the different types of businesses can share somewhat similar marketing objectives, there are important distinctions-especially when it comes to choosing a marketing automation platform.At Salesforce, we're...
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Though there are always many exciting announcements revealed at Connections, it never fails that Salesforce customers steal the show. Nothing resonates more than hearing directly from the world’s best digital marketers on how they achieve their success.
Connections 2016 was no exception. The...
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Another year, another great Connections for the record books. We saw three amazing days jam-packed with inspirational keynote speakers, heard stories from visionary marketers, attended breakout sessions, workshops, trainings. We networked at happy hours, took in the sights of Atlanta, and rocked...
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This year at Connections, we have already had a lot of amazing sessions with speakers who have shared their vision for the future of digital advertising, with more yet to come still today. We wanted to share some of the best insights we've heard so far this week from the first day and a half of...
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Though there are always many exciting announcements revealed at Connections, it never fails that Salesforce customers steal the show. Nothing resonates more than hearing directly from the world's best digital marketers on how they achieve their success.Connections 2016 was no exception. The...
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After rocking out last night to Stevie Wonder and DJ Casey Connor at the Music Festival, we popped some Advil and hit the ground running, coffees in hand. The second day of Connections 2016 was back with more incredible keynotes, training sessions, breakout sessions, and more. Can’t make it to...
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