This week, we bring you updates from Facebook and Google taking over the video advertising arena, to the prolific adoption of CRM and first party data for advertising. In addition, we take a close look at the share of mobile time spent and dollars spent in advertising.
As of December 2015, Facebook...
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Nearly two-thirds of marketers are boosting budgets for advertising on social platforms (e.g. Facebook, Instagram, Twitter) in 2016, making it the third largest area for increased investment. Among highest performing marketers, 80% will increase spending on advertising on social platforms. In order...
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Better, faster, cheaper. The old axiom says you can only choose two of the three. When it comes to email marketing, I completely disagree.The recent launch of Email Studio and Content Builder provide digital marketers with everything needed to create more elegant, personalized email campaigns...
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The May 2016 Release is now live in the Marketing Cloud! We are coming off of the amazing momentum from Connections with some great new features in this release. We highlighted many of these new features at Connections. Let’s continue to build on this excitement.
With this release, Marketing Cloud...
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2015 was the year of the customer journey, 2016 is the age of the customer. As marketers get to know customers better and we, as customers, are more connected than we ever have been, what do we really want from our favorite and most relied-upon brands, products, and services? What are some ways to...
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Seeing people with their eyes glued to something as they go about their day isn't new, but these days that something is the screens of their smartphones. Perhaps they are checking their email, browsing social media for the latest news, or searching for deals on their favorite shopping app. Today...
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If you read email industry and deliverability-related blogs, you know that there's a lot out there talking about email encryption and authentication technologies like DKIM and DMARC. Here I've put together a very quick primer on what every Salesforce Marketing Cloud client needs to know...
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Content marketing is all the rage these days. Especially since 2012, interest in the term “content marketing” has spiked, as this Google Trends chart to the right shows.
This is how the Content Marketing Institute defines content marketing:
“Content marketing is a strategic marketing approach...
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Advertising Studio enables you to securely connect your data in Salesforce to reach audiences through your DSP and DMP for display via our on-boarding partners, LiveRamp, Krux, Neustar, Viant, and, for email ads, LiveIntent. Because our number one value is Trust, we sat down with a few of these...
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