How can brands best use data to identify and connect to customers across their journeys? In a recent interview, Nick Dujnic, Senior Director of Marketing at LiveIntent, sat down with Liam Doyle, VP of Advertising Products for Salesforce Marketing Cloud, to discuss these and other topics related to...
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Most retail marketers share similar goals: they want to acquire and foster relationships with individual consumers across devices, channels, and store-front locations. To do so efficiently, they must capture customer data to deliver personalized experiences, and then to attribute sales to marketing...
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We’re experiencing artificial intelligence every day of our lives, even if we don’t know it or just take it for granted. Whether it’s Spotify using machine learning to give us a better music playlist, or Apple using natural language processing to make Siri our digital assistant, AI is truly...
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We're experiencing artificial intelligence every day of our lives, even if we don't know it or just take it for granted. Whether it's Spotify using machine learning to give us a better music playlist, or Apple using natural language processing to make Siri our digital assistant, AI is...
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Finding high-quality leads is one of the toughest parts of sales. From Glengarry Glen Ross’s plaintive “the leads are weak” to the modern disconnect between sales and marketing about what a lead actually is, anyway, the underlying issue is that higher quality leads are worth much, much more.
Thing...
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The September 2016 Release is Now Live in the Marketing Cloud! There are some powerful and much anticipated updates to Marketing Cloud across our Studios and Builders with this release. The wait is over--Journey Builder Audiences is now GA. Now customers who use Lists and Data Extensions can...
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Love podcasts? You're in good company. Podcast listening grew 23% between 2015 and 2016, and 21% of Americans aged 12+ have listened to a podcast in the past month. That's the same number as use Twitter.
Listening to podcasts is a smart way to learn new something when you'd otherwise be commuting...
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Unless you’ve been hiding under a rock for the past few years, you’ve seen the Federal Trade Commission take big brands and their agencies to task for not disclosing that influencers who were gushing over the brand’s products were actually paid to do so.
The New York Times reported this week that...
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Think about the products and services you can't live without at home or in the office. Chances are you value them because they make your life easier. When was the last time you used a popcorn popper instead of a microwave? Or sent a fax instead of emailing a document? Flagged down a yellow...
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