Sales enablement plays a critical role for high-growth companies. Choosing the best products to add to the sales tech stack, developing processes that lead to an engaging and successful buying experience, and ensuring sales teams have the right content and training are just three goals of sales...
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This week, we're focusing on how WhatsApp will aid ad targeting on Facebook and Instagram, followed by how ads and improve B2B lead generation efforts and provide relevant information.
Mobile messaging app sensation, WhatsApp, was acquired by Facebook in February 2014. At the time it was...
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Sometime this fall, Apple will rollout iOS10--and it will have a significant impact on email marketers. There are several notable changes, but a couple that will have email marketers on their toes.
First, the Apple mail app will have an unsubscribe link at the top of the email, similar to...
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It's small. It's old-school. It's humble. Yet it's a highly valuable piece of marketing real estate that's usually underutilized and underappreciated.
I'm talking about the email signature. This small but mighty collection of pixels at the foot of every email could be the perfect tool to...
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Hopefully you were able to join us for Part 1 of our Customer Journey webinar series. If not, no worries! You can check out the recording of Using Your Data to Deliver What Your Audience Needs. But you better hurry, because the series resumes tomorrow. Be sure to join us as we continue with...
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Creating inclusive environments across the world is the driving mission of Open For Service, the self-financed non-profit created in 2015 by tech entrepreneur and founder Josh Driver. The initial goal was to promote businesses and organizations in Indiana that welcome all people, regardless of...
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From a marketing standpoint, prepping for the winter holidays starts months before sweater weather. But if you break up all the planning step by step, starting now, you'll be ready for Black Friday success.
We've collected all the planning tips you need in our new 2016 Marketing Holiday Calendar,...
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New techniques make it possible to coordinate messaging across email and paid channels. But with email perceived by many marketers as a free channel, paying to reach the same people with ads may sound like a leap of faith. Let's explore how the benefits add up.
Your email subscribers all have...
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First, don’t let the word “just” in my headline mislead you; Sales and Marketing are and always will be critical to a company’s growth. Advancements in big data and analytics will continue to improve the speed and efficiency with which we evangelize and sell new products and services -- and it’s a...
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