No longer are shoppers reading the paper for the latest deals this holiday season or finding out about big sales through T.V., billboards and just walking into the store. Today, consumers have become digital researchers, conversationalists, and buyers. Holiday season or not, online interactions are...
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Advertising is a hot topic at Dreamforce this year. In the coming days, our partners (Google, Facebook, and LiveIntent) will show attendees how to make advertising smarter and even more of a 1-to-1 marketing channel. Hot topics will include how to activate data from all customer...
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True geniuses exhibit much more than exceptional IQs. Brilliant minds like Isaac Newton, Leonardo da Vinci, Stephen Hawking, Neil deGrasse Tyson, Nicola Tesla, and of course Albert Einstein are equally known for the application of knowledge to problem solving.
While we doubt we'll be winning a...
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Elusive and coveted like the viral video, great word-of-mouth marketing seems difficult to predict and perpetuate. Or is it?
Word of mouth or, more generally, social influence is a highly effective yet underutilized tool for marketing. In his book Invisible Influence: The Hidden Forces that Shape...
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In the last decade, the financial services industry has been disrupted by unprecedented market changes - a stricter regulatory environment, new business models, more agile competitors, and more demanding customers who want real-time, on-demand access to important investment information as well as...
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50,000 marketing leaders from around the globe recently converged at DMexco in Cologne, Germany to discuss the future of digital marketing. Salesforce was a part of a group of thought leaders who gathered to answer the question: "What Is People-Based Marketing And How Will It Revolutionize...
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Market reforms, technology innovation, and regulatory changes in the healthcare and life sciences industries are contributing to a new healthcare consumerism. Consumers have a wealth of healthcare information at their fingertips, and they're more closely examining their options to minimize...
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I love my job. Every day for the last four years, I've had the privilege of working for a company that puts the needs of those we serve before our bottom line, and over the last decade has never lost sight of its mission: effect meaningful change in healthcare by putting patients...
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If you're headed to Dreamforce in San Francisco next week, you already know it's going to be a busy week filled with fun, networking, innovation, and insane amounts of learning.
You also probably know that you'll leave Dreamforce with some sweet swag, if you know where to...
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