Does it feel harder than ever to stay on top of your job responsibilities as a marketer? Between all the emails, social channels, chats, and meetings, we're in constant communication during the work day.
Communication is a good thing. But what if this immediacy and always-on culture is hindering...
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Lead generation is one of the most critical components of marketing and sales operations, and unfortunately for many companies it is not performing as well as they need. According to CSO Insights, 68 percent of B2B companies are struggling with lead generation. Specifically, a recent survey...
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Hopefully you were able to join us for Parts 1 and 2 of our Customer Journey webinar series. If not, no worries! You can check out the recordings of Using Your Data to Deliver What Your Audience Needs and Creating the Perfect Content for the Right Channels. But you better hurry, because the series...
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There's no denying that, for most consumers, mobile technology is now a major part of daily life. First Midwest Bank recognized the role of mobile in its own customers' day-to-day, and in response, it rolled out a mobile optimized business strategy using Salesforce Marketing...
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It is no secret that small business owners are strapped for time and cash, therefore email marketing continues to be a top choice when it comes to promoting their brand and selling their products or services online. The reason is the proven effectiveness and high ROI of this channel.
Email...
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Snapchat is all over the news and in pop culture as of late. Last week, it was reported that Snapchat’s ad revenue will reach 1 billion in 2017 and there are rumors that the company is building augmented reality glasses. High-profile brands such as Taco Bell and Netflix, and the Kardashians are...
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Building requirements for any marketing project requires many hats in order to guide to a successful finish. Here are some of the top skills needed to ensure you are creating thorough requirements for your marketing stakeholders, creative, and development teams.
1. BE A COACH - Strategy and...
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This is going to be a big year for media.
We’ve got the Olympics. The United States presidential election. The Euro 2016 football championships. The fallout from Brexit. You name it, it’s happening. And advertising revenue is set to boom this year. Global ad expenditure will be up by almost 5...
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The healthy lifestyle company Preventure helps companies improve employee health through custom community wellness solutions. Its "Return on Wellness" model shows that employee health directly impacts the health of a business. Preventure's twenty-five years of industry knowledge,...
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