Consumer-facing industries are racing to keep up with changing customer demands and shopping preferences. Thanks to the widespread use of digital and mobile technologies - for activities such as product and price comparisons, location-based deals and coupons, and product and business ratings - the...
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Given the high volume of emails sent, received, and filed away on a daily basis, organizations are beginning to learn that they need to do more than click ‘send’ if they want their clients to respond. ...
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While many of us are watching the Wells Fargo hearing recordings, you may have noticed a focus on the marketing tactic of cross-selling on the Senate floor. As a Marketing Consultant working with customers across industries-including Financial Services-I thought we should take a look at what cross...
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Consider this scenario. You are looking to improve your visibility, derive additional value from your website, or remedy a previously shoddy reputation or ranking in a search engine. You may already be implementing some search engine optimization (SEO) measures as part of your digital marketing...
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Advertising Studio will be showcasing partners and customers throughout Dreamforce this year. We’ll show how to make your advertising smarter and even more of a 1-to-1 marketing channel that uses data from all of your customers interactions, including your email mailing list, e-commerce...
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There are marketers, and then there are transformative marketing leaders.
Which category are you in? Even better, which category would you like to be in?
Tim Kopp is clearly the latter. Tim is the former CMO of ExactTarget (now Salesforce Marketing Cloud). During his time at ExactTarget, Tim played...
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With just under a few weeks to go, Dreamforce is almost upon us. As every veteran of the event knows, the decisions you make before you arrive on the scene play a huge factor in the value you derive (not the mention the fun you have).
There are thousands of activities to choose from-breakout...
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My path into the world of software training was not a direct one. I started out in sales enablement, then jumped feet-first into training customers on social media programs before landing in teaching them how to use email to build successful customer journeys. It was here that I found I had...
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Every marketer loves to talk about the importance of customer journeys. But let's face it-delivering amazing customer experiences across every digital touchpoint is easier said than done. No worries! We've here to help.
Hundreds of marketers recently joined us online for our 3-part series...
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