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Kelly Miller
Kelly Miller is a senior product marketing manager at Salesforce. She has eight years of experience leading cross-functional teams and managing multi-million dollar businesses. Her comprehensive knowledge of how to develop, launch, and market products aims to fit the needs of the target customer while delighting them along the way.
Let’s face it: Many marketers are skeptical that advertising technology (adtech) actually integrates with marketing technology (martech). And you’ve got good reasons to be.
For so long, adtech and martech have been separated and siloed. This wasn’t a problem, because everything used to be about...
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Customer expectations are changing. Business buyers now expect personalized, real-time marketing that’s just as seamless as what they experience as regular consumers. This means B2B marketers must keep on the cutting edge of marketing trends. Luckily, there are innovative tools, tactics, and...
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We are in the midst of transformation. More and more, today’s customers expect seamless, personalized, predictive journeys. Today, 64% of customers now expect tailored engagement based on past interactions, and 62% of customers expect companies to adapt based on their actions and behavior....
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Choosing the best marketing technology platform for your business from among the sheer number of available options can be overwhelming. As of 2019, there were more than 7,040 different marketing technology solutions in the marketplace.
Given that the average marketing team only uses around 5-20...
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Seamless marketing integration appears to be daunting at the beginning. Marketing technology often promises products that work together, but in reality, the integrations require heavy lifting, expensive service packages, engineering resources, and constant input from your IT department, but in the...
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Every year, Dreamforce brings together Trailblazers in sales, service, marketing, commerce, and more to experience thousands of opportunities to get inspired. This year, B2C marketers will have their hands full — in a good way! — as inspirational Trailblazers guide them on a path to better know...
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Marketing is undergoing a period of incredible change with businesses transforming around digital to engage mobile and digital-savvy customers. This is an opportunity and a challenge to all businesses to better understand their customers, and to meet those customers where they spend their time. ...
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B2C brands, the ones we passionately love and personally identify with, have nailed the ability to build an emotional connection with their customers.
While this has historically been easier for B2C marketers due to the nature of the content and level of customer interaction, times are changing....
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