COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Nov 19, 2018 By Alicia Esposito

Principal Analyst Brian Solis Shares How Innovation Can Transform Your Brand

Brian Solis, author and analyst for Altimeter Group, shares his research and musings on the latest digital trends and disruptions in this interview with Retail Touchpoints. Q: You’ve spoken a lot about the “experience economy” and how it’s the future to long-term success. What does this mean for... Read More

Commerce, Marketing, Customer Service, Holiday Readiness

Nov 15, 2018 By Alicia Esposito

Why Stores Need Instagrammable Moments This Holiday Season

If the pop-up phenomenon taught us anything it’s that a great experience is just as critical as a great product. Right now we’re seeing experience exceed — and even replace — product. This holiday season, retailers must take cues from pop-up experiences and brand installations to create beautiful... Read More

Holiday Readiness, Commerce

Oct 31, 2018 By Jessica Bergmann

Holiday Readiness Series: 3 Ways to Maximize Mobile Performance

Here's how important the month of November is to the holiday season — by Cyber Monday, one-third of all holiday shopping will be complete. That's a huge chunk of a multibillion dollar pie. In addition, more than 60% of traffic during the month of November will come from mobile, which means... Read More

Commerce, Marketing, Holiday Readiness, Ecommerce, Retail, Mobile

Oct 02, 2018 By Joanna Beerman

Holiday Readiness Series: Take Your Social Strategy to the Next Level

Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. After all, we’ve seen an 87% increase in the share of orders placed through social media over the last two... Read More

Retail, Holiday Readiness, Ecommerce, Marketing, Commerce, Service, Commerce Cloud

Sep 12, 2018 By Rick Kenney

Holiday 2018 Predictions: Mobile Will Ring Up Most Purchases for the First Time Ever

Preparations for this year’s holiday season began taking shape well before kids traded in their books for bathing suits. And now that the dust has settled on back-to-school shopping, retailers can turn their full attention to holiday planning. With less than three months away, what can retailers... Read More

Commerce, Commerce Cloud, Retail, Retail Insights, Holiday Readiness, Ecommerce

Aug 27, 2018 By Jessica Bergmann

Holiday Readiness: 3 Tips for Finding the Perfect Pitch for Voice Search and Assist

‘Tis the season for voice-assisted shopping: This year, 50% of consumers will use voice search to research products, while 33% say they plan to use it to shop. Voice will power shopping behaviors this season like never before — and not just through smartphones. Devices like Echo, Google Home, Siri,... Read More

Retail, Commerce, Commerce Cloud, Holiday Readiness, Marketing, Service

Aug 23, 2018 By Christa Matukaitis

Listen Up: Voice Search to Reach a Tipping Point This Holiday

Voice-enabled search and shopping are just beginning to gain momentum, but they cannot be ignored as key parts of your holiday content and SEO strategies this year. Here’s the proof. Nearly 50% of people are already using voice search when researching products.... Read More

Commerce, Retail Insights, Holiday Readiness

Aug 06, 2018 By Joanna Beerman

Getting Holiday Ready - Prepare Now for Peak Holiday Traffic

The sidewalks of August sizzle with heat. And as a brand or retailer, your team is setting the stage for a holiday season that will sizzle too. From marketing to commerce and service, we’ve gathered insights from our team of experts to help every step of your customer’s holiday shopping... Read More

Holiday Readiness, Retail, Retail Insights

Jul 10, 2018 By Anthony Chiulli

Email Deliverability Readiness: How to Prepare for Peak Season and High Volume

You may have heard pundits talk about how “email is dead” in light of new and emerging digital marketing technologies. However, email marketing continues to be an efficient, effective, and tried-and-true workhorse for marketers to this day. In fact, it’s hard to dispute the value of a marketing... Read More

B2C Marketing, Email Marketing, Holiday Readiness, Marketing