COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Nov 24, 2017 By Rick Kenney

Holiday Shopping Flash Report: Mobile Wins; Thanksgiving Day Revenue Up 29%

This year, Thanksgiving Day rang up 29% more online sales than 2016, as shoppers once again pulled their (digital) wallets out in advance of the ‘legacy’ shopping holidays of Black Friday and Cyber Monday to unofficially kick off the peak shopping season.... Read More

Commerce, Retail Insights, Holiday Readiness

Nov 21, 2017 By Regis Crawford

3 Ways Retailers Can Rock Social Customer Service This Holiday Season

More and more customers are turning to social channels for customer support. Are you listening and responding to their needs? Learn why ALEX AND ANI embraced social customer service within their organization and three key ways you can do the same this holiday season. ... Read More

Social Media, Retail, Customer Service, Holiday Readiness

Nov 20, 2017 By Heike Young

12 Holiday Stats to Get Marketers Ready for Black Friday

It might feel like just the other day that your team was planning its holiday marketing strategies and looking ahead to Black Friday and Cyber Monday. And boom — now the holidays are here. This year's holiday season is poised to be a boon for retailers, with NRF predicting that holiday sales will... Read More

Marketing, Retail, Holiday Readiness

Data Management Tips for Holiday Marketing Campaigns

Oct 31, 2017 By Paul Cordasco

Behind Every Successful Holiday Program is Data Management

Learn how to integrate shopper behavior, both online and offline, into your marketing strategy during this holiday season and beyond. Our Salesforce DMP experts share their tips for getting started down this critical path for today’s customer-focused retailers.... Read More

Retail, Holiday Readiness, Artificial Intelligence

17 Top Holiday Mobile Marketing Strategies for 2017

Oct 19, 2017 By Melinda Krueger

17 Tips for 2017 Holiday Mobile Messaging Strategies

Are you ready to make the most of the most personal, most powerful in-box in the world? Use this checklist to prepare your Push and SMS message programs for the 2017 retail holiday season.... Read More

Retail, Mobile Marketing, Marketing, Holiday Readiness

Oct 17, 2017 By Hilary Givens

‘Tis the Season to Grow Your Customer Base

During the holiday season, smart retail marketers know that they have a unique asset that only they can put to use – customer data in their CRM. To boost holiday sales, CRM data can help grow every retailer’s customer base by targeting shoppers directly on Google and Facebook.... Read More

Commerce, Retail Insights, Holiday Readiness

Oct 03, 2017 By Heike Young

11 Ways For Retail Marketers to Get Holiday Ready – In October

The all-important holiday season, beginning in earnest on Black Friday, is already bearing down on retailers. These are, of course, some of the most important days of the entire year for retail marketers. In this episode of the Marketing Cloudcast, the award-winning marketing podcast from Salesforce, we talk with Ron Pereira, Senior Director of Product Marketing for Marketing Cloud and a true expert in all things holiday preparation.... Read More

Commerce, Retail Insights, Holiday Readiness

Sep 25, 2017 By Rob Garf

Forget the Fruitcake. Here’s What Shoppers Can Expect This Holiday

While retailers have been in the throes of holiday planning for months, most consumers haven’t even begun to think about holiday shopping. But when they do, they’ll have a lot to think about - much more than finding the perfect gift. Where, when and how should they shop to avoid the holiday... Read More

Retail, Holiday Readiness

Sep 18, 2017 By Graeme Grant

Holiday Readiness: Why Returns Are Good For Your Business

Not long after all the gifts have been opened, the next great holiday tradition commences – the return. How can retailers leverage this additional engagement with the returner, and how can the the risk of a return be mitigated in the first place?... Read More

Commerce, Shopper Experience, Holiday Readiness